Setting pricing policy

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Ebook Diploma in business management: Marketing policy, planning and communication – Part 2 presents the following content: Study unit 6 understanding consumers and consumer behaviour, study unit 7 product management and development, study unit 8 pricing policies and price setting, study unit 9 distribution policy and management, study unit 10 marketing communications, study unit 11 the international dimension to marketing, study unit 12 marketing issues: responsibility and change.

208p haojiubujain02 03-07-2023 6 5   Download

Principles of marketing: Lecture 45 provide students with knowledge about: individual product decisions; new product development; product life-cycle (PLC); factors affecting price decisions; setting pricing policy; general pricing approaches;... Please refer to this lesson for details!

69p hanlamcoman 26-11-2022 16 9   Download

Principles of marketing: Lecture 25 provide students with knowledge about: setting pricing policy; selecting the pricing objective; determining demand; estimating costs; analyzing competitors’ costs, prices, and offers; selecting a pricing method; selecting final price;... Please refer to this lesson for details!

37p hanlamcoman 26-11-2022 21 6   Download

Chapter 11 - Setting global prices. After reading the material in this chapter, you should be able to: Factors influencing pricing decisions; objectives, strategies, and pricing policies; taxonomy of pricing practices; terms and methods of payment; countertrade.

41p runordie9 27-09-2022 12 7   Download

Lecture Principles of Marketing: Lesson 25. After completing this section, you will understand the knowledge about setting pricing policy. Cost based pricing; value based pricing; competition based pricing.

37p bachtudu 30-09-2021 10 4   Download

Lecture Principles of Marketing: Lesson 45. After completing this section, you will understand the knowledge about new product development, product life-cycle, factors affecting price decision, setting pricing policy, general pricing approaches,...

69p bachtudu 30-09-2021 20 4   Download

Sustainable development has its complexity in seeking a balance between the three dimensions, renewable energies require an economic investment and are friendly to the environment; but due to socioeconomic differences, access and widespread use may be limited. Colombia has a subsidy mechanism according to socioeconomic strata, where the lower strata receive a reduction in the price of energy by a set amount of kWh, while the upper strata contribute a 20% of the final price.

6p mynguyenha 21-07-2021 11 2   Download

Chapter 18 - Money demand and money supply. The main contents of this chapter include all of the following: Money demand (and some supply), the price of money, derivations of the pricing relations, money and sticky prices, money in models of monopolistic competition, money and price setting, monetary policy, empirical measures of the effect of money on output.

42p lovebychance02 04-05-2021 14 2   Download

Chapter 18 - Money demand and money supply. The main contents of this chapter include all of the following: Money demand (and some supply), the price of money, derivations of the pricing relations, money and sticky prices, money in models of monopolistic competition, money and price setting, monetary policy, empirical measures of the effect of money on output.

5p larachdumlanat126 31-12-2020 12 0   Download

Chapter 6 - Elasticity. Both the elasticity coefficient and the total revenue test for measuring price elasticity of demand are presented in this chapter. The text discusses the major determinants of price elasticity. The chapter reviews a number of applications and presents empirical estimates for a variety of products. Cross- and income elasticities of demand and price elasticity of supply are also examined. The Last Word is about how firms use price elasticities to set their price.

19p nanhankhuoctai10 23-07-2020 16 1   Download

This paper set up a new composite index called economic condition for tourism (ECT) index. This index summarizes the information of the macroeconomic variables which effect the demand for tourism in Thailand.

9p lucastanguyen 01-06-2020 27 4   Download

This paper was conducted to examine the relationship between dividend policy and share price volatility of companies listed on Hochiminh Stock Exchange (HOSE) in Vietnam. Data set used in this research was compiled from financial statements of 260 listed firms on HOSE from 2009 to 2018.

12p kelseynguyen 26-05-2020 51 1   Download

The process of diversification has set in the agricultural sector, however gradually it may be. The pace and pattern of diversification within the agricultural sector, however varies from region to region, as it is contingent on variety of factors such as the prices of different commodities, availability, technology and policy interventions etc. The present study is an attempt to examine the impact of socio-economic variables on the knowledge and adoption of diversified agriculture technologies.

8p kequaidan4 05-05-2020 10 1   Download

We set out in this study to empirically examine the relationship between house prices and bank stability based upon an exploration of quarterly data obtained from Taiwanese banks covering the years 2006 to 2015.

1p chauchaungayxua2 19-01-2020 35 0   Download

In this paper we deal with the recent (1995-2018) Federal Reserve operated monetary policies, which were two unprecedented and distinct monetary policy regimes. The inflation stabilization era (1995-2008) and the zero interest rate era (2008-2015). These different monetary policy regimes provided different outcomes for inflation, interest rates, financial markets, personal consumption, and real economic growth.

44p chauchaungayxua2 19-01-2020 25 1   Download

This paper identifies a monetary contraction by a combination of an increase in interest rates, a decrease in central bank credit, a drop in the stock of foreign exchange reserves, and a fall in broad money. The empirical results show that output and prices begin to reduce after a restrictive monetary shock in the medium term, suggesting the adverse effect of monetary policy in the short term and the necessity to improve the transparency of monetary setting.

20p danhnguyentuongvi27 18-12-2018 22 0   Download

In this paper, we discussed the effects of discount price on demand and profit in a diminishing market. A production plan has been suggested for an imperfect production system. Here, demand is considered to be price sensitive and negative power function of the selling price. This problem is solved by optimization, using the Hessian matrix of order three. The main objective is to find the optimal excepted average profit, optimal selling price, discount rate, backorder level, and lot-size. The recommendations are provided to offer a price discount for limited sale season on different occasions.

21p danhnguyentuongvi27 19-12-2018 24 1   Download

The main goals of this chapter are to: Explain how changes in supply and demand affect equilibrium prices and quantities; identify what government-set prices are and how they can cause product surpluses and shortages; illustrate how supply and demand analysis can provide insights on actual-economy situations.

13p dien_vi03 08-10-2018 27 0   Download

In this chapter, students will be able to understand: List the characteristics of pure monopoly, explain how a pure monopoly sets its profit-maximizing output and price, discuss the economic effects of monopoly, describe why a monopolist might prefer to charge different prices in different markets, distinguish between the monopoly price, the socially optimal price, and the fair-return price of a government-regulated monopoly.

17p dien_vi03 08-10-2018 36 1   Download