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Shaping the market offerings
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Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095p
tichhythan
17-08-2023
15
8
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Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466p
haojiubujain01
03-07-2023
7
5
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MASSEY IS YOUR GATEWAY TO A FUTURE IN BUSINESS At Massey University we’re in the business of shaping future leaders and transforming the way the business world works. We offer our students the opportunity to develop the knowledge and skills they’ll need to excel in any area of business. Massey’s College of Business strives to create a stimulating learning and research environment to enrich our students, our partners in the community, and our people.
38p
bi_ve_sau
05-02-2013
61
7
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CHAPTER 20 NTRODUCING NEW MARKET OFFERINGS. Companies need to grow their revenue over time by developing new products and expanding into new markets. New-product development shapes the company's future; improved or replacement products will maintain or build sales. Some companies put product innovation at the forefront of all they do.
34p
leslienguyen
23-11-2010
79
11
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