Shopping behavior of consumers

This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). The primary research objectives of the present thesis are: To model how consumer routines are established and maintained over time (i.e., model of routinization); and to investigate the impact of no, minor, and major disruptions on routinized grocery shopping behavior.

310p runthenight04 02-02-2023 9 3   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 27 1   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 36 3   Download