Shopping enjoyment tendency
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The study focuses on factors affecting the impulse buying behavior of students in the urban area of Hanoi for fashion products. To do this, the author uses a quantitative research method with a sample of 200 students from different universities in the inner city of Hanoi.
13p vipatriciawoertz 26-05-2022 14 1 Download
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The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying.
8p lazzaro 30-12-2021 15 0 Download