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Social media behavior
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There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.
19p
vialicene
02-07-2024
0
0
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Part 1 of ebook "Managing online reputation: How to protect your company on social media" provides readers with contents including: understanding the threats; defining online reputation threats; strategic and financial threats; social and environmental threats; behavioral and legal threats; operational and technological threats;...
99p
giangmacvien
22-06-2024
1
1
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Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.
146p
giangdongdinh
30-05-2024
3
2
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The purpose of this research is to find out what factors influence online conspicuous consumption behavior and how social media usage affects those factors. Applying a quantitative approach, an integrative model is proposed based on social comparison theory and a sample data size of 472 is collected from social media users.
17p
vijaychest
16-05-2024
0
0
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This study examines the influence of social media engagement behaviors at various levels (consumption, contribution, creation) on destination advocacy and revisiting intention. Survey results from 273 tourists reveal that consuming behaviors influence destination advocacy and revisiting intention; creating behaviors only influence destination advocacy, and contributing behaviors do not significantly impact destination support and the intention to revisit.
14p
viritesh
02-04-2024
4
1
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Recovery and growth of tourism are one of the greatest concerns of the Government as well as enterprises specializing in the travel sector. This paper aims to explore the impact mechanisms of factors on the travel intention and satisfaction of tourists in Vietnam, focusing on perceived service quality, monetary promotion, and social media.
11p
vijeff
01-12-2023
9
3
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Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
226p
hanlinhchi
29-08-2023
3
3
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Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.
754p
tichhythan
17-08-2023
12
8
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In this paper, we investigate, research, and evaluate how to use the Internet of students at the School of Foreign Languages - Thai Nguyen University. Then, we propose several specific solutions to help students of the School of Foreign Languages to know how to analyze, identify and exploit the positive things as well as prevent the negative problems when using the Internet - Social networks.
7p
nhanchienthien
25-07-2023
2
2
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Given the public health importance of communicating about mental illness and the growing use of social media to convey information, our goal was to develop an empirical model to identify periods of heightened interest in mental health topics on Twitter.
7p
visteverogers
24-06-2023
3
2
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Due to easy online accessibility of pornography its consumption is popular among adolescents and young adults. Considering recently developed frameworks on the effects of sexual media, we assessed how increased consumption of pornography is associated with the experience of certain aspects of offline and online sexual activity in German medical students.
12p
viferrari
28-11-2022
6
2
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Results from multivariate regressions showed that regular use of SM for entertainment purposes was a predictor that hinders creative behavior, whereas using SM for academic, socialization, and informativeness purposes did not significantly predict creative behavior.
20p
mudbound
06-12-2021
11
1
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Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
23p
tradaviahe19
29-03-2021
37
5
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The present study was undertaken in the year 2013 in Sawai Madhopur District of Rajasthan in order to know the information seeking behavior of tribal guava farmers and to find out the association of selected independent variables with the information seeking behavior of guava farmers. A sample of 100 guava farmers selected randomly from 10 villages having highest area under guava plantation.
5p
trinhthamhodang1218
26-02-2021
7
2
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Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29p
tradaviahe15
23-02-2021
24
7
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There has been a great and rapid development in technology of various kinds, including social media, which have made the world a small village. In terms of video and audio communication, different behaviors have appeared in recent times, affecting the behavior of individuals negatively. A study of descriptive between Kufa University students for Day and Night studies was conducted for both sexes. A sample of (525) male and female students from all 21 university faculties was taken from 25 students randomly.
10p
angicungduoc8
07-11-2020
10
1
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Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”
11p
guineverehuynh
21-06-2020
40
4
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The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
6p
nanhankhuoctai3
25-05-2020
15
0
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Currently the most effective treatment for severe obesity in adolescents is weight-loss surgery coupled with lifestyle behavior change. In preparation for weight-loss surgery, adolescents are required to make changes to eating and activity habits (lifestyle changes) to promote long term success.
7p
vivalanbo2711
19-03-2020
19
2
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Analytical and Descriptive research design was used for study purposively selected districts of Uttarakhand. Total 200 farmers selected by using probability proportionate to size method. Age, sex, education, family composition, land holding, farming experience, occupation, social participation, socio economic status, extension agency contact, mass media utilization, information seeking behavior, personal localiteness, personal cosmopoliteness, scientific orientation, innovativeness and economic motivation were independent variable.
12p
chauchaungayxua4
18-03-2020
13
1
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