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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 19 - Joseph R. Dominick

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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 19 - Joseph R. Dominick

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Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

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