Social media in the business

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: why the digital revolution is challenging you and why you have to act now; digital darwinism and the social revolution; big data and technology; how the social revolution is to be managed;...

140p giangmacvien 22-06-2024 1 1   Download

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.

13p viohoyo 25-04-2024 4 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

This research explores the effectiveness of service marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs.

9p longtimenosee07 29-03-2024 2 2   Download

Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

245p loivantrinh 29-10-2023 5 3   Download

Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks.

178p dangsovu 20-10-2023 8 6   Download

This study analyzes the social media marketing of e-commerce business in Vietnam. On the basis of a literature review, the article has built a theoretical basis according to the social media marketing framework of Felix et al. (2017).

13p vimulcahy 18-09-2023 8 7   Download

Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 1 presents the following content: Chapter One: The changing rules of B2B Marketing; Chapter Two: Seven ways you can use social media; Chapter Three: Winning buy-in and resources; Chapter Four: Creating a social organization; Chapter Five: Creating and enforcing social media policies; Chapter Six: Learning by listening; Chapter Seven: Understanding search.

126p runthenight07 13-03-2023 9 7   Download

Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting from communities; Chapter Fourteen: Return on investment; Chapter Fifteen: What’s Next for B2B social media?

148p runthenight07 13-03-2023 7 7   Download

The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Introduction: Shopping for homes shopping for homes Chapter 1: Marketing in the twenty-first century; Chapter 2: “DRM” “DRM” and “MCM”; Chapter 3: Direct-response online marketing; Chapter 4: Social media; Chapter 5: Search engine marketing; Chapter 6: Teleconferences; Chapter 7: Direct mail; Chapter 8: Direct print.

149p runthenight04 04-01-2023 16 6   Download

The English language is not only an international language but also the most popular foreign language in Vietnam which is usually used for business, communication, technology, and many other purposes. However, despite having studied English since secondary school with the support of social media and technology, Vietnamese students especially those at Hutech university are unable to use English appropriately in academic situations.

4p vizenvo 29-11-2022 16 8   Download

With the explosion of social media in e-commerce such as service portals, websites, social networks, and online entertainment channels, it has created a fertile ground for researchers to customer study. Moreover, with the spread of the 4.0 technology revolution, machine learning is considered a very useful tool for online business forecasting and analysis problems.

14p vigiselle2711 29-08-2021 13 2   Download

Media relations is one of the very important tools of PR (Public Reations) and also an effective tool in handling media crisis. In addition, in the current technology boom, managing - controlling information sources on social networks is a difficult job that requires the media departments of enterprises to set up strategies and enhance skills to limit the risks brought by communication crises.

8p nguaconbaynhay12 01-06-2021 24 3   Download

his study aims to investigate users’ attitude and intention to use of a social media site in the context of the Facebook platform. A questionnaire survey was conducted to collect data from 134 users of Facebook in Vietnam. Collected data were analyzed by using hierarchical regression analysis. This study points out that trustworthiness and perceived usefulness are the direct predictors of intention to use social media sites such as Facebook.

12p larachdumlanat129 14-01-2021 17 3   Download

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix,....

15p koxih_kothogmih10 26-10-2020 11 1   Download

Based on the synthesis of the theory of social media and the models related to technology adoption behaviours of enterprises (TAM model and TOE model), the article proposes a research framework on factors affecting the decision to adopt social media in retail business in Vietnam.

10p tamynhan6 14-09-2020 21 1   Download