Social media literature

Part 1 of ebook "Discursive constructions of corporate identities by Chinese banks on Sina Weibo: An integrated sociolinguistics approach" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Literature review; Chapter 3 - Theoretical framework and research methods; Chapter 4 - Heterogeneous corporate identities of banks on Sina Weibo;...

73p mothoiphong 28-06-2024 5 1   Download

In the last decade, learning from computer-supported collaborative technologies has been combined with social media (SM) and this has gotten a lot of attention. Also, there is a growing body of literature that suggests that SM is gaining a lot of attention because it has the perceived pedagogical affordances that could be used as a potential tool for teaching and learning.

15p viarnault 25-04-2024 1 1   Download

The aim of this paper is to identify challenges/tasks for community managers resulting from special characteristics of generation Z members and their behaviour on social media. As well as literature review, a survey was conducted among 233 students - representatives of generation Z.

8p longtimenosee10 26-04-2024 3 1   Download

This study analyzes the social media marketing of e-commerce business in Vietnam. On the basis of a literature review, the article has built a theoretical basis according to the social media marketing framework of Felix et al. (2017).

13p vimulcahy 18-09-2023 8 7   Download

The thesis "Racist disinformation on the Web: the role of anti-racist sites in providing balance" provides a synthesis of the academic literature and media coverage related to Australian racism and racist disinformation on the Web, leading to new insights about the range and depth of issues concerned. An analysis of the data collected concludes that while anti-racist websites take on diverse roles in tackling racism, few provide content directly to balance Web racist disinformation.

248p runthenight04 02-02-2023 2 1   Download

This work is aimed to describe the recent scientific literature developed in the food/beverage sector and social networks aimed at children and adolescents, as well as current regulations.

17p viferrari 29-10-2022 7 2   Download

This paper aims to analyze factors affecting consumers’ attitudes towards advertising on Facebook in Vietnam. Base on the literature review and previous research, we suggest a model which have five factors affecting consumers’ attitude. First, a qualitative research is examined with 10 people to adjust scales to match the Vietnam context. Second, a quantitative study is examined with the sample size n = 241.

11p huyetthienthan 23-11-2021 16 6   Download

Lecture 15: Ethics and social media. After studying this chapter you will be able to understand: Why ethics? Vacuum of rules, conceptual muddles, social use environment, marketing, relationships in the some era? The political, terror in somes, literature.

20p larachdumlanat122 26-11-2020 14 2   Download

The research applied a quantitative approach: a questionnaire was submitted to all users of the ESN platform in the company between January and February 2017, with a response rate of 41%. The study contributes to the literature on social media as KM tools, by providing insights into the possible barriers that can undermine the success of ESN platforms as KM tools in the context of mediumsized enterprises.

14p dayhoctainha 10-09-2020 13 1   Download

The primary objective of this paper is to review articles related to social media and decision making using manual and bibliometrics analysis methods, and to identify top themes in these articles.

22p kelseynguyen 28-05-2020 13 0   Download

This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested.

10p tozontozon 25-04-2020 17 2   Download

The objectives of this academic article are to describe Thailand‟s economy and tourism phenomenon significantly influenced by hit TV drama named Bupphesanniwat or Love Destiny, authored by “Rompaeng” pseudonym that caused the highly astounding popularity and success in Thailand. The research conducted by collecting information and news concerning with Bupphesanniwat that spread through mass media and social media with the period of collecting data: 22 February 2018 - 11 April 2018.

7p chauchaungayxua2 04-01-2020 41 0   Download

In this paper, we explored the research question: Does Twitter in a large-lecture format university course produced a difference in levels of selfreported student engagement? To do so, we utilize a quasi-experimental design testing the effect of Twitter on student engagement in introductory sociology and anthropology courses. Our hypotheses predicted that students using Twitter would report higher levels of five forms of student engagement (academic, intellectual, peer, and beyond-class engagement, along with an overall engagement variable).

21p ketaucho 06-11-2019 36 1   Download

part 1 present the content: introduction and background to the study, the research process: approach, methods and interpretation, the narrative construction of mountaineering selves, selection of interviewees, supporting literature and other media, entering the social world of mountaineering, making choices...

133p dangkhaccuong 23-08-2019 8 1   Download

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 41 6   Download

After studying this chapter you will be able to understand: Why ethics? Vacuum of rules, conceptual muddles, social use environment, marketing, relationships in the some era? The political, terror in somes, literature.

7p tieu_vu17 02-08-2018 34 3   Download

The San Jose meeting was the culmination of nearly six months of preparations. The invitees were carefully selected using a three-step process. First, a team of graduate students was assembled to conduct a comprehensive review of the literature on the topics of digital, visual, and new media literacy. A meta-analysis of the citations produced a list of seminal authors whose works were cited over and over; these authors’ names formed the initial list of invitees.

60p thamgiacongdong 02-05-2013 54 7   Download

U•X•L Encyclopedia of World Biography features 750 biographies of notable historic and contemporary figures from around the world. Chosen from American history, world history, literature, science and math, arts and entertainment, and the social sciences, the entries focus on the people studied most often in middle school and high school, as identified by teachers and media specialists.

2328p japet75 25-02-2013 71 15   Download