Social Media practices

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.

13p viohoyo 25-04-2024 4 1   Download

This paper offers a supplementary explanation that mass media facilitated the diffusion of contraceptive knowledge, leading to an ideological shift to value small families, and social networks especially reciprocal encouragement about contraception practice among network members has helped to sustain this shift.

10p viohoyo 25-04-2024 6 1   Download

Ebook "The principles and practice of crisis management: The case of Brent Spar" examines the factors involved in the social mediation of risks, the social construction of reality, and professionals' attempts to re-design how social reality appears. It looks at single-issue politics, the mass media and how corporations can respond to threats to their political and ideological perspectives.

278p loivantrinh 29-10-2023 10 4   Download

Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks.

178p dangsovu 20-10-2023 8 6   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Our objective was to compare the change in research informed knowledge of health professionals and their intended practice following exposure to research information delivered by either Twitter or Facebook.

6p visteverogers 24-06-2023 4 2   Download

Social media use has become ubiquitous in the United States, providing unprecedented opportunities for research. However, the rapidly evolving research landscape has far outpaced federal regulations for the protection of human subjects. Recent highly publicized scandals have raised legitimate concerns in the media about how social media data are being used.

3p visteverogers 24-06-2023 3 2   Download

In this thesis, three inter-related research issues have been explored within the context of the textile and garments industry of Bangladesh. This industry in Bangladesh has gained negative media publicity and Western concern over the use of child labour, poor working conditions, health and safety issues, and human rights and other labour-related issues for years.

313p runthenight04 02-02-2023 5 2   Download

Chapter 6 - Conducting marketing research. After reading the material in this chapter, you should be able to: The importance of marketing research, the scope of global marketing research, conducting global marketing research, the role of social media, cultural, social and contextual factors, the global marketing research process, global MIS systems.

19p runordie9 27-09-2022 21 7   Download

Chapter 14 - Using social media for global marketing. After reading the material in this chapter, you should be able to: An introduction to social marketing, the networked enterprise, the growth of global social marketing advertising, case studies of social marketing campaigns.

21p runordie9 27-09-2022 15 7   Download

The research on communication practices in CCS projects. Based on this review we compile an extensive list of the recommendations provided for CCS outreach activities and scrutinize it for limitations. This enables us to show that “best practices” in communication need to be applied in context sensitive approaches and to highlight factors in communication (such as social media) which have been underutilized up to now.

13p huangminghao_1902 27-02-2022 24 2   Download

The key findings from this study were the senses of body-self were both positive and negative, including media of happiness and good-spirit, inferiority complexes and worries, changes of the blood and circulatory system, unwanted/undesirable appearance, and reduction in passion and sexual attractiveness; the anti-aging praxis of women involves dominant medical discourse operating a series of diverse knowledge practices.

6p guernsey 28-12-2021 8 1   Download

This paper tries to answer the question that how modern practices of hupomnemata and care for self, are supported and manipulated by social media’s algorithms. The paper is expected to contribute a new understanding of the self and care for the self in contemporary social media engagement.

12p kethamoi9 01-12-2020 17 2   Download

Lecture 12 - Social media and its impacts on society (continued). After studying this chapter you will be able to understand: Social media - Differentiating your unique brand, enhance social media with cross links, tips to enhance social media platforms, integrating social media, types of social networkers, privacy concerns, security issues.

50p larachdumlanat122 26-11-2020 14 3   Download

Lecture 14: Ethics and social media. After studying this chapter you will be able to understand: Privacy questions different to ’traditional’ issues, expectations of on-line privacy, privacy in SoMes, user generated content, property (immaterial).

9p larachdumlanat122 26-11-2020 18 3   Download

Lecture 11 Social media & its impacts on society. After studying this chapter you will be able to understand: LinkedIn, Blogs/Discussion forums, YouTube, Lesser Extent: Twitter and Facebook. This lecture introduces you to social media & its impacts on society.

13p larachdumlanat122 26-11-2020 19 2   Download

Lecture 10 - Social media and its impacts on society. After studying this chapter you will be able to understand: What is social media? social media impact, social media circles, enhance social media with cross links, integrating social media.

36p larachdumlanat122 26-11-2020 16 2   Download

Lecture 13 - Ethics and social media. After studying this chapter you will be able to understand: Why ethics? Motivation; ethics, applied ethics and morals; the aim(s) of ethics; some ethical theories (and their applications); social media: examples of issues in privacy, property, teaching, friendship.

9p larachdumlanat122 26-11-2020 11 2   Download

Lecture 15: Ethics and social media. After studying this chapter you will be able to understand: Why ethics? Vacuum of rules, conceptual muddles, social use environment, marketing, relationships in the some era? The political, terror in somes, literature.

20p larachdumlanat122 26-11-2020 14 2   Download