Strategic customer relationship management

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Facing uncertain environment, the cultivation of agility is approached as a strategic ability that assists organizations rapidly to sense and respond internal and external uncertainties via effective collaboration of supply chain relationships. The objective of the study is to uncover how organizational antecedent, supply chain collaboration (SCC) and organizational competency, supply chain flexibility (SCF), aimed at augmenting the supply chain agility (SCA) of firms. T

4p longtimenosee10 26-04-2024 1 1   Download

The main focus of the current study is to examine the impact of the strategic supplier partnership, and strategic outsourcing on the supply chain performance. Additionally, the study has mediating role of the customer relationship in the relationship between the strategic supplier partnership and the organizational performance and in the relationship between the strategic outsourcing and the organizational performance. The study is carried out on the manufacturing firms in the Indonesia.

10p longtimenosee06 27-03-2024 3 2   Download

Ebook "Retailing (6th edition)" provides the student with an understanding of the inter-relationships of the various activities that retailers face daily. To do this, we have attempted to show how retailers must use both creativity and analytical skills in order to solve problems and pursue the opportunities of today’s fast-paced environment.

577p loivantrinh 29-10-2023 9 3   Download

Part 1 of ebook "Sales management: Analysis and decision making" provides readers with contents including: changing world of sales management; describing the personal selling function; sales careers; defining the strategic role of the sales function; organizational strategies and the sales function; developing the salesforce; directing the salesforce;...

265p thamnhuocgiai 24-09-2023 12 6   Download

Part 1 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: conceptual foundation; strategic CRM today; concepts of customer value; strategic CRM; implementing the CRM strategy; strategic customer-based value metrics; popular customer selection strategies; techniques to evaluate alternative customer selection strategies; analytical CRM; customer analytics;...

186p dieptieuung 20-07-2023 6 3   Download

In this chapter, the following content will be discussed: Companywide Strategic Planning: Defining Marketing’s Role; Designing the Business Portfolio; Planning Marketing: Partnering to Build Customer Relationships; Marketing Strategy and the Marketing Mix; Managing the Marketing Effort.

26p caphesuadathemtac 09-11-2021 27 6   Download

In this chapter, the following content will be discussed: Companywide strategic planning: defining marketing’s role, planning marketing: partnering to build customer relationships, marketing strategy and the marketing mix.

37p larachdumlanat125 24-12-2020 11 2   Download

Because there are many different viewpoints and definitions for SCM (Larson, Poist, and Halldorsson 2007), it is important to identify the definition that we are using in this study. SCM is defined as the systematic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole (Mentzer et al. 2001, p. 18).

18p ngdoanhanh 11-07-2020 22 1   Download

The BSC strategy helps managers to manage strategic plan, monitor and control the performance result, encourages effective communication and discussion, provides reward based system, and feedback with quick action approach that aligns with organization goal. Managers need to focus on both financial and non-financial measures (customer, internal business process, and innovation and learning) to achieve organizational goals. The aim of this paper is to review the relationship between the strategic control system and organizational performance for Malaysian Automotive industry.

6p tocectocec 19-05-2020 11 0   Download

In this study, service quality and drinking water quality were taken as the strategic management activities. Employees of water supply companies were selected to collect the necessary data.

12p tohitohi 22-05-2020 40 1   Download

This paper investigates the benefits of customer relationship management system to a company in the context of customer centric age, using a case study of CRM implementation in a local telecom service company in Vietnam. The findings suggest that after a long time leading the telecom market, at the moment, the company was facing stiff competition from new service providers. This competition would be even stiffer after Vietnam joined WTO and the Vietnamese telecom market will be open to competition in 2012.

18p pnbn149 04-05-2020 30 1   Download

This research was conducted to test the model of strategic human resource management as a competitive advantage in the construction industry specially to identify factors related to achieving competitive advantage in this industry. The empirical data were drawn from 174 construction companies in Indonesia using questionnaire method. Structural Equation Modeling techniques was used to analyze the conceptualized relationship model.

10p tozontozon 25-04-2020 24 2   Download

Chapter 10 - Toward a strong brand relationship. This chapter presents the following content: Understanding and prioritizing brand touchpoints, focusing on the customer’s sweet spot, how to create or find a customer sweet spot, get beyond functional benefits, broadening the concept of a brand.

11p shiwo_ding8 27-06-2019 25 2   Download

Chapter 4 - Business-level strategy. The contents of this chapter include all of the following: Defining business-level strategy, risks of business-level strategies, differences in business-level strategies, 5-forces, relationship between customers and strategy.

22p shiwo_ding6 25-05-2019 32 1   Download

part 1 book “retail management - a strategic approach” has contents: an introduction to retailing, building and sustaining relationships in retailing, strategic planning in retailing, retail institutions by ownership, retail institutions by store-based strategy mix,… and other contents.

291p tieu_vu14 15-08-2018 49 4   Download

(bq) part 1 book "marketing management - a relationship approach" has contents: analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.

318p bautroibinhyen23 02-04-2017 69 15   Download

(bq) part 1 book "managing customer relationships - a strategic framework" has contents: managing customer relationships, differentiating customers - some customers are worth more than others, identifying customers, differentiating customers by their needs,... and other contents.

260p bautroibinhyen22 22-03-2017 73 10   Download