Structure of service quality perception

The study is to examine customers’ perception of service quality and overall satisfaction in the boutique hotel industry of Kolkata, West Bengal. The perceived service quality of hotel attributes is to be examined and the factor structure of service quality perception is to be determined.

6p guineverehuynh 21-06-2020 25 3   Download

The issue is of importance to address the often raised concerns of differences in working and quality of services provided by public and private sector banks.

12p guineverehuynh 22-06-2020 11 0   Download

The  literature  reviewed  provides  a  concise  outline  to  the  concept  of  employer branding  including  branding,  the  corporate  brand  and  the  internal  brand,  corporate culture,  organisational  attractiveness  and  reputation  as  well  as  service  quality.  The thesis is descriptive and uses a qualitative, inductive approach.

126p nguyenyenyn117 18-06-2019 69 9   Download