Success in business

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...

161p giangmacvien 22-06-2024 2 1   Download

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service.

386p zizaybay1104 29-05-2024 3 2   Download

Ebook "Digital stractics: How strategy met tactics and killed the strategic plan" focuses on the issue of the fusing of strategy and tactics in a digital world, we have penned what I hope is a useful contribution to the fi eld of strategy. Anita has been an invaluable collaborator. While I take full responsibility for what has been written, almost none of it would have been written without her encouragement, challenge, and insight.

186p giangdongdinh 30-05-2024 3 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

In this volume the methodological aspects of the scenario logic and probabilistic (LP) non-success risk management are considered. The theoretical bases of scenario non-success risk LP-management in business and engineering are also stated. Methods and algorithms for the scenario risk LP-management in problems of classification, investment and effectiveness are described.

15p vimeyers 29-05-2024 3 2   Download

"Underdog Advertising"® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share.

224p vimeyers 29-05-2024 3 2   Download

Ebook Work and family—allies or enemies?: What happens when business professionals confront life choices offers a fresh new lens for viewing the real struggles that business professionals face in their daily battle to find ways of "getting a life" and "having it all." Based on a pioneering study that surveyed more than 800 business professionals, this volume will help readers understand and deal with the effects of gender, professional culture, and social expectations, on the evolving roles of men and women in crafting an integrated life.

288p vimeyers 29-05-2024 4 2   Download

This book can help you reshape your vision of yourself, your family, your family’s business, and your future, thus empowering you and motivating you to pursue a course of action that will improve your chances of success. The key factors in this process are to improve your credibility and establish marketability.

273p vimeyers 29-05-2024 1 1   Download

"Accounting is truly the language of business. Success or failure is measured in dollars, but in order to make good decisions, you need to understand how finances drive business realities and become fluent in the essential elements of the accounting process. The book uses examples of typical business situations to demonstrate basic financial concepts, including: The accounting process; Financial statements; Making entries; Accounts payable and accounts receivable;...

189p vimeyers 29-05-2024 4 2   Download

Ideal for executives or PR pros who which to learn about successful brands through practical examples, PR Week. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, ""the performance brand,"" and Coca-Cola, ""the ultimate brand"" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's.

321p vimeyers 29-05-2024 2 2   Download

Ebook Cases on information technology entrepreneurship is a cutting-edge look into how IT can be the structural foundation of an entrepreneurship, and describes specific examples of IT as the base of a start-up company--providing insight into the successes and failures of applying IT in innovative ways.

341p vimeyers 29-05-2024 3 2   Download

The book also introduces a process called the Customer-Driven Mission Achievement Process (CD-MAP), now successfully used by many large companies to formulate and assess strategies at every organizational level of their organizations. This book, steeped in modern business theory and backed by years of practical experience, will help practitioners in any company improve their operations and their competitive position.

224p vimeyers 29-05-2024 1 1   Download

Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.

275p vimeyers 29-05-2024 2 1   Download

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.

241p vimeyers 29-05-2024 3 3   Download

John L. Ward is a leading world expert on the family business. In this book he brings together a vast amount of experience to show the, 'best practices' of the most successful and long-lasting families in business. He provides a framework of five insights and four principles in which to position his 50 lessons for family businesses. This is the most comprehensive book on sustaining the family business and contains international examples and cases and essential tools and checklists of best practice.

191p vimeyers 29-05-2024 2 2   Download

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble.

254p vimeyers 29-05-2024 2 2   Download

Family business planning has traditionally centered on two issues - estate planning and succession. These goals are far too limited for today's family firm. Business families want to turn the business into not only a tool for profit, but for self-expression, innovation and legacy. The authors introduce the new concept of the Parallel Planning Process, explaining how to integrate the needs and expectations of the family and business systems in order to create an organic and entrepreneurial unit.

289p vimeyers 29-05-2024 4 2   Download

Enter Quality Management Demystified. Anyone concerned with quality can do better by learning from the successes of those who have come before. And that is what this book seeks to offer: a clarification of quality from the beginning of history to the twenty-first century, and an understanding of quality from its philosophical foundations to practical application in your business today. Each reader comes to a book with a different purpose.

382p zizaybay1103 29-05-2024 4 2   Download

Software testing is traditionally seen as a difficult and time consuming activity that is hard to embed in the software development process. This book provides a different view. It explains to stakeholders how testing can add value to software development and doing business, and provides the tester with practical information. TestGoal is not just another methodology. Several good testing methodologies exist. But, like any other profession, also testing encompasses more than the simple application of a methodology.

402p zizaybay1103 29-05-2024 2 2   Download