Sustainable marketing social responsibility

Ebook "Proceedings of the fifth international Conference on finance and accounting for the promotion of sustainable development in the private sector (FASPS5)" is a collection of articles about: asymmetric impact of public debt on credit supply to private sector in Vietnam - a NARDL model approach; impact of the pandemic shock on the Vietnamese stock market and policy implications; assessment of effeciency of agribank’s support policies for private sector operations in field of agriculture, forestry and fisheries; financial resources for cooperative development in Vietnam; corporate social ...

1451p leminhvu111 07-06-2024 3 0   Download

The prime objective of the current study is to investigate the relationship between supplier social responsibility, quality costing and supply chain performance of firms in the Indonesian rubber industry. The research focuses on the Indonesian rubber industry, which is attracting the foreign investors recently. This has resulted in the entrance of several manufacturers in the Indonesian markets. The author has employed the SEM-PLS to answer the research question raised in the current study.

12p longtimenosee10 26-04-2024 1 1   Download

Continued part 1, part 2 of ebook "Sustainability and social responsibility: Regulation and reporting" provides readers with contents including: market firm issues; corporate social disclosures by banks; social reporting in a health care organization; financial and sustainability reporting; corporate social responsibility, investor sentiment, and stock returns; an industry perspective on regulation and reporting;...

259p tuongnhuoclan 27-11-2023 6 3   Download

An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...

280p chenlinong_0310 23-02-2022 25 4   Download

Unit 1: Principles of responsible tourism. By the end of the unit participants will be able to: Explain the current global and local tourism market; List and describe types of tourism and tourists; List and describe positive and negative social, economic and environmental impacts of tourism; Explain the principles of Responsible Tourism and the triple bottom line objectives of sustainable development; List and describe the benefits of Responsible Tourism for business, tourists and local residents; Explain the importance of the Cape Town Declaration and its principles on Responsible Tourism.

48p cucngoainhan5 08-12-2021 18 1   Download

This paper aimed at applying stakeholder theory and legitimacy theory to explain the practice and disclosures of corporate social responsibility by evaluating the current state of corporate social responsibility disclosures of companies listed on the stock market of Vietnam through analyzing annual reports and sustainability reports of these enterprises during the period from 2006 to 2016.

13p huyetthienthan 23-11-2021 26 1   Download

Lecture Principles of Marketing - Chapter 20 Sustainable marketing social responsibility and ethics learning objectives: Sustainable Marketing; Social Criticisms of Marketing; Consumer Actions to Promote Sustainable Marketing; Business Actions Toward Sustainable Marketing; Marketing ethics; The Sustainable Company.

34p caphesuadathemtac 09-11-2021 21 6   Download

The aim of the paper is to show changes and development trends in the tourism industry, paying particular attention to good business practices in the hotel industry. Good social responsibility practices in the area of the market, environment, society on the example of the hotel industry in Poland and Turkey were analysed.

11p trinhthamhodang11 04-05-2021 16 1   Download

After studying this chapter you will be able to understand: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.

33p larachdumlanat125 24-12-2020 18 1   Download

This research investigates the connection between Corporate Social Responsibility (CSR) and the issue of information asymmetry. Our CSR sample comes from the DJSI (Dow Jones Sustainability North America Index), and the sample consists from 764 firm-year observations during 2002 to 2010. Our empirical work find there is a significantly negative relationship between CSR and information asymmetry proxy, which means that market responds CSR with smaller gap between bid-ask spreads.

18p trinhthamhodang2 21-01-2020 89 0   Download

Enterprises that want to develop sustainable business with high competitiveness need to balance three factors: economic, environmental and socially responsible, towards a green economy - ensuring the long-term development of future generations starting from the sense of environmental protection. The goal of sustainable development also brings certain benefits to the business when it directly contributes to business value.

12p camtucau99 20-11-2019 40 0   Download

(bq) part 2 book "business ethics" has contents: ethical decision making - technology and privacy in the workplace, ethics and marketing; business and environmental sustainability; ethical decision making - corporate governance, accounting, and finance.

260p bautroibinhyen23 02-04-2017 59 8   Download

This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.

34p allbymyself_06 28-01-2016 59 8   Download

In this essay we propose a model capturing the major components of the interaction existing between the advertising and audience markets. Our main objective consists in analysing how the linkage between these markets shapes the TV-programs selected at equilibrium, when these programs follow from oligopolistic competition in the TV-broadcasting sector. This analysis is de- veloped in the framework of a three-stage sequential game involving two com- panies, their TV-viewers and the advertising agencies buying ad-spots to be inserted in their programs.

0p dambaotaikhoan 06-05-2013 47 4   Download

The main role of the background report is to provide staff involved in procurement with more comprehensive information on the rationale behind the sustainable procurement guidelines presented in the product sheets.

56p dacotaikhoan 25-04-2013 110 3   Download

Against this backdrop, this paper has three objectives. First, we review recent evidence on the establishment and evolution of large farms across regions. This illustrates that such units often emerged in response to policies or market failures related to availability of infrastructure, technology, and property rights.

36p thieubaotrang 23-04-2013 50 5   Download

Natural resources- definition, characteristics and classification of natural resources. Historical development of natural resource economics, major natural resource issues, role of economics in natural resource planning, policy formulation and management. Common property resources. Time and spatial analysis in use of renewable and nonrenewable natural resources. Natural resource accounting. Natural resource scarcity, measures to mitigate resource scarcity, individual utility and the social welfare function.

218p hoangphiyeah1tv 18-04-2013 92 5   Download

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. ...

34p addition1122 16-04-2013 59 4   Download

Taking the basic guidelines established by the «Bologna Declaration» and that constitute the principles that govern the «European Area of Higher Education» as a starting point, in this discussion, we have presented in a summarised way the steps taken by Spanish Uni- versities to converge with the European Higher Education Area within the given deadline of 2010.

16p nhacchovina 25-02-2013 59 2   Download

The big challenge though is to show that education does make a difference to how people behave. Asking people at the end of a seminar whether they will do things differently is weak evidence.What people say they will do is known to diverge from what they actually do. “Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. The result is absolutely nil.” (Oscar Wilde, The Picture of Dorian Gray) As we shall note, Choi et al (2006) find Wilde’s dictum is certainly true of pension planning.

46p mebachano 01-02-2013 48 3   Download