Switching brand intention

Xem 1-2 trên 2 kết quả Switching brand intention

The mediating role of student-post purchase regret in brand switching intention

The paper aims to search out “The mediating role of student-post purchase regret in university brand switching intention”. Quantitative research was conducted with a non-probability sample. The data was collected from six-hundred university students in three financial autonomy Vietnamese universities and was processed by SmartPLS 4.0 software.

9p viyamanaka 06-02-2025 3 2 Download

Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam

Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR.

26p bibianh 19-09-2019 42 3 Download