System for promoting news

This study develops a new system for promoting news through social media. The study focuses on journalistic work with Ethnographic methods from James Spardley.

6p kelseynguyen 28-05-2020 25 1   Download

This study content analyzes all the sales promotion related advertisements that appeared in a major Hong Kong news- paper. The research reveals that the alliance between the promotion techniques and the environment is important and underlines the importance a company should place on its environment. As marketing environment has affected promo- tion trends, this study provides marketing practitioners with a new perspective that would encourage them to more strategically manage the sales promotion with the consideration of the environmental dynamics along with the time line.

9p khanhchilam 01-04-2013 51 4   Download