Tactical Guidelines

Lecture Brand management - Lecture 15: Closing observations, learning objectives: Understand the six future brand imperatives; Identify the ten criteria for the brand report card; Outline the seven deadly sins of brand management.

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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities

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