Takeover locations

This study enhances the understanding of imperfect factor markets by examining the impact of country-level factors on takeover location decisions and the gains to target firms. The results suggest that the likelihood that a completed deal is a cross-border acquisition rather than a domestic acquisition is higher for target countries with lower government quality, weaker investor protection, stronger restrictions on capital mobility, lower corporate tax rates, and more depreciated currencies.

9p vigeneralmotors 13-07-2022 18 6   Download

African marketers will be working hard to establish the best approaches to mobile advertising. The mix of smartphones and feature phones in the market make implementation challenging, as many African users have limited functionality on their device. Thus, brands should begin with text-based search ads, SMS advertising and mobi-optimized sites. In time, this will give way to screen takeovers, location-based advertising, apps and augmented reality.

4p docvachiase 03-05-2013 55 5   Download