Technology orientation on market orientation

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

The study is planned to examine the impact of entrepreneur innovation and learning orientation on the global purchasing of firms in the five biggest import industries of Thailand. To have a more detailed insight the study has incorporated the two factors from environmental turbulence namely market turbulence, and technological turbulence as moderator. The study has used the PLS-SEM to answer the research questions. PLS-SEM has become an advanced alternative to previous co-variance approaches because of its unique features and abilities.

10p longtimenosee09 08-04-2024 5 0   Download

The aim of this study is to demonstrate the perception of the effect of internal integration between logistics, marketing and production, which perform related activities, on the time-oriented performance of the supply chain through the mediating-variable role of Information Technologies.

14p longtimenosee07 29-03-2024 4 2   Download

In the paper "Tax policy for the development of science and technology market", the author concentrates on analyzing and evaluating tax policies being implemented in Vietnam related to science and technology market to make recommendations for the development of this market in the context of the Industrial Revolution 4.0.

11p tethientran 27-07-2023 11 5   Download

The results show positive impact from firms’ indicators of market orientation such as the improvement of existing products, the percentage of important customers within the same commune as the location of the firms, and the firm’s prioritizing attitude towards contacts of competitors within their network size. At the same time, the results detect negative impact on firms’ access to finance from the introduction of new operational processes/technologies, the number of important customers attributable to the increased resultant costs.

42p nhanchienthien 25-07-2023 8 5   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 6 2   Download

This study was conducted to analyze the factors of CRM affecting tourism enterprises’ performance. By combining qualitative and quantitative research, the authors have surveyed 450 tourism enterprises’ managers in Ho Chi Minh City (HCMC). The result shows that there are 4 groups of CRM’s factors affecting tourism enterprises’ performance including: (i) CRM Technology; (ii) CRM Organization; (iii) CRM Processes; (iv) Customer Orientation. The results provides the dimensions for CRM, enhance performance of tourism enterprises in HCMC.

11p huyetthienthan 23-11-2021 18 5   Download

This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia.

10p tozontozon 25-04-2020 9 1   Download

India's agricultural extension system is at a pivotal point in its development. During the past 50 years, the Indian extension system has evolved to reflect national priorities. At the outset, extension worked to bring about broad-based rural development. However, the food crises starting in the late 1950s refocused the efforts of extension on food security and increasing food production. The combination of Green Revolution technology in the late 1960s and Training and Visit (T&V) Extension in the mid-1970s enabled India to achieve food self-sufficiency during the 1980s–1990s.

8p cothumenhmong1 10-12-2019 16 0   Download

This paper addresses the orientations and solutions to the development of Vietnam’s supporting industries (SIs) between 2015 and 2020. Apart from identifying barriers to and/or limitations of policies on their development, the findings pinpoint five.

24p danhnguyentuongvi27 18-12-2018 18 1   Download

The 1948 and 1960 definitions reflected marketing's experience, history and origins. Until only a little over twenty years ago, journals, magazines and texts reflected marketing's view of itself as a management technology applicable to the commercially oriented business environment. There were some exceptions to this perspective. For example, in 1931 Breyer devoted a chapter in his marketing textbook to studying public utilities as a market commodity. In 1951 Wiebe had presented provocative ideas and examples of merchandising public issues using marketing communications.

0p nhacchovina 22-03-2013 56 4   Download

Have you got the time to read 10 or more books and articles to add value prior to the interview? This book has been written mainly from the perspective of Java/J2EE job seekers and interviewers. There are numerous books and articles on the market covering specific topics like Java, J2EE, EJB, Design Patterns, ANT, CVS, Multi-Threading, Servlets, JSP, emerging technologies like AOP (Aspect Oriented Programming), Test Driven Development (TDD), Dependency Injection Dl (aka IoC – Inversion of Control) etc.

357p ngphuc91 11-03-2013 87 19   Download

"Time is a companion that goes with us on a journey. It reminds us to cherish each moment, because it will never come again. What we leave behind is not as important as how we have lived." - Captain Picard The following is a brief guide for running task oriented goal based social media campaigns. It is by no means all inclusive. Each social media campaign uses different tactics, technology and services, but the general framework for choosing which tactics and technology suit the campaign and implementing them remains the same. There are some misconceptions about social media- that only...

18p khangoc2395 27-08-2012 69 4   Download