Television viewing behavior

The present study was carried out in the 4 villages of Patsoi sub division of Imphal West district of Manipur. The study was undertaken to ascertain the reasons influencing the television viewing behaviour and to determine the relationship between the personal, social and economic characteristics and television viewing behaviour of the youths. A total sample of 100 youths having attending the age of between 18 to 35 years including from schools, school dropout or both residing in the same villages was selected.

6p caygaocaolon11 21-04-2021 10 1   Download

Evidence of negative cognitive effects has made the growth of television a popular explanation for trends such as the decline in average verbal SAT scores during the 1970s (Wirtz et al. 1977; Winn 2002) and the secular decline in verbal ability across cohorts (Glenn 1994). Given the important role that cognitive skills play in individual (Griliches and Mason 1972) and aggregate (Bishop 1989) labor market performance, understanding the cognitive ef- fects of television viewing may have significant implications for public policy and household behavior....

36p dambaotaikhoan 06-05-2013 36 4   Download

Marketing and advertising play a significant role in setting norms and encouraging behaviors, especially for children. Annually, children view tens of thousands of television commercials and see hundreds of billboard and poster advertisements; the majority of these commercials promote food products. As a result, children view multiple food advertisements every day, with the heaviest food advertising for the least nutritious foods and beverages.

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In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior.

17p doiroimavanchuadc 06-02-2013 82 11   Download