The case of online retail industry

The study is aimed at exploring the impacts of omni–channel retailing on e-commerce supply chain initiatives. The study was conducted with 207 fast moving consumer goods (FMCG) businesses through direct and online surveys. The partial least squares structural equation modelling (SmartPLS 3.0) was used to analyze the measurement model and test the hypotheses.

12p vivelvet2711 17-09-2021 7 3   Download

The purpose of this paper is to examine the relationship between two main dimensions, Brand Association and Customer Loyalty. Besides, the research is also conducted to test other relevant networks of Brand Awareness, Brand Equity and Customers’ Willing To Pay. A survey of which questionnaires using Likert Scale to online retailers’ customers in the North.

10p tozontozon 25-04-2020 18 1   Download