The five critical elements

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  • When you stop and think about it, the concept of email as a communication vehicle is a revolutionary one. Long before email became a marketing tool, it was a communication device. The impact that email has had on our culture and our lives is tremendous. Yet, many people forget the vast change in communication that email has produced and think of email marketing simply as a cheap or fast way to sell a product. Email deserves a much higher level of respect.

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  • The equity that builds up over time is invaluable in preserving the trust that must exist between a company or brand (or even an individual) and the audiences that are critical to the success of the brand. We have created a variety of other tools that help us work with clients to understand what they must do to create trust with their key constituents. Why is trust so important? We see trust as being a “higher” concept than reputation or image. Trust drives reputation. And image is just one aspect of the dynamic of trust. The critical elements...

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  • The five elements refer to five categories in the natural world, namely wood, fire, earth, metal and water. According to the theory wood, fire, earth, metal and water are the basic substances that constitute the material world. These substances are not only of the relations with generation and restriction but set in a state of constant motion and change for example wood promotes fire, fire promotes earth, earth promotes metal, metal promotes water, and water, in turn, promotes wood.

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  • Dehydration-responsive element-binding (DREB) proteins play a critical role in the plant’s droughttolerance mechanism despite their presence in minor amounts in the cell. In this study, a maize-derived transcription factor protein, ZmDREB2.7, was overexpressed in the Escherichia coli strain Rosetta 1. The interested gene conjugating with the thioredoxin gene (TrxA) and his6 tag in the pET-32a vector encoded a 55.7 kDa fusion protein. The optimum condition for inducing the thioredoxin-his6 -ZmDREB2.7 expression was five hours of induction with 0.05 mM IPTG at 300 C. The Tris-HCl 20 mM pH 8.

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