The formation of brand community

The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.

13p vimichaeldell 04-12-2021 10 2   Download

This study questions the impact of cultural differences on Apple Inc. brand community in three countries: Sweden, Taiwan and Vietnam. On the basis of quantitative and qualitative research, two component factors of brand community are assessed: brand loyalty and psychological attachment to brand community.

10p queencongchua3 17-09-2019 22 2   Download

IEEE 802.11 is a set of standards for implementing wireless local area network (WLAN) computer communication in the 2.4, 3.6, 5 and 60 GHz frequency bands. They are created and maintained by the IEEE LAN/MAN Standards Committee (IEEE 802). The base version of the standard was released in 1997 and has had subsequent amendments. These standards provide the basis for wireless network products using the Wi-Fi brand.

18p muathu_102 28-01-2013 54 5   Download