The generic structure potential

Tourism is considered as a  potential industry in many countries. To draw the attention from foreign tourists, each country has its own campaig and tourist advertisement has become a useful tool for this  purpose. With the development of high-tech, tourist advertisements can be found everywhere, every time through leaflet, brochures, press or even through the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements.

4p bevi123 13-11-2015 61 4   Download

Aims of the study: The study aims to explore the generic structure potential (GSP) of a type of content marketing blog posts – instructional blog posts - in English and Vietnamese.

86p closefriend09 16-11-2021 21 4   Download