The global trade environment

Ebook Global marketing (9th ed): Part 1 includes contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.

316p longtimenosee03 30-01-2024 4 3   Download

Ebook "Environmental policy instruments for conserving global biodiversity" focuses on two issues, which are at the center of the public discussion regarding the objectives of conservation and the sustainable use of biodiversity, and that are addressed by specific policy instruments. The first issue is the regulation of cross-border trade in genetic information and genetic resources.

412p tachieuhoa 28-01-2024 6 2   Download

Ebook "International Business: Competing in the Global Marketplace (14/E)" sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely comprehensive) practical (focus on applications of concepts) integrated (integrated progression of topics) and the most up-to-date on the market.

737p tichhythan 17-08-2023 70 18   Download

Ebook Global marketing (Seventh edition): Part 1 includes contents: Chapter 1 introduction to global marketing; chapter 2 the global economic environment; chapter 3 the global trade environment; chapter 4 social and cultural environments; chapter 5 the political, legal, and regulatory environments; chapter 6 global information systems and market research; chapter 7 segmentation, targeting, and positioning; chapter 8 importing, exporting, and sourcing; chapter 9 global market entry strategies: licensing, investment, and strategic alliances.

309p haojiubujain01 03-07-2023 8 3   Download

Global trade has ensured that the ornamental horticulture continues to grow worldwide, with rose hybrids being the most economically important genus (Rosa x hybrida). Due to changes in global trade and an increase in energy costs the ornamental industry has seen a shift in the production and sale of flowers from the US and Europe alone to production in Africa and Latin America.

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Chapter 1- Understanding global markets and marketing. The chapter addresses what is meant by global marketing and global marketing strategy and how it may be implemented. Globalization is a process of interaction and integration driven by international trade. Several alternative measures are available to determine performance based on the consumer, product development and financial return. Several framework s for global marketing strategy will serve as the agenda for topics discussed in the following chapters.

28p runordie9 27-09-2022 23 6   Download

Chapter 4 - Analyzing political and legal environments. Common and civil law countries account for about 30 percent of the world’s gross national product. Global marketers must be aware of the problems centering on marketing issues such as the “4Ps”, product, place, price and promotion. Intellectual property is an integral part of international trade, and its importance is increasing as the effective use of knowledge contributes ever more to national and international economic prosperity.

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Chapter 5 - Integrating global, regional, and national markets. After reading the material in this chapter, you should be able to: Regionalism or globalism? Regional economic blocs, free trade areas, customs unions, common markets, political union, major trade arrangements, fair trade, emerging markets.

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The main goals of this chapter are to: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...

26p runordie9 27-09-2022 16 7   Download

The main goals of this chapter are to: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...

23p runordie9 27-09-2022 17 7   Download

The main goals of this chapter are to: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...

25p runordie9 27-09-2022 13 6   Download

This article will indicate new opportunities and challenges for logistics industry when the new generation of Free Trade Agreements that Vietnam participates in are valid. At the same time, the article will also propose several solutions for Vietnam in order to actively take advantages of opportunities and overcome challenges when participating in the global playing field.

7p viuchinaga2711 21-10-2021 12 2   Download

Chapter 2 - The dynamic environment of international trade. What you should learn from chapter 2: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...

15p lovebychance05 01-06-2021 20 5   Download

Chapter 3 - History and Geography: The foundations of culture. Geography and history in chapter 3 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.

15p lovebychance05 01-06-2021 16 5   Download

Chapter 6 - The political environment: A critical concern. What you should learn from chapter 6: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...

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Chapter 7 - The international legal environment: Playing by the rules. What you should learn from chapter 7: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...

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This paper investigates the extent of Lao-Vietnamese border trade and cross-border investment and the prospects for the future in an international environment challenged by trade wars, volatility and global climate change. The strength of these links is noted and the bright prospects for future development acknowledged.

11p tamynhan6 14-09-2020 32 1   Download

(BQ) Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.

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Chapter "financial environment". What you should learn from chapter 3: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...

26p nanhankhuoctai1 29-05-2020 18 2   Download

Chapter "global segmentation and positioning", what you should learn from chapter 7: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...

27p nanhankhuoctai1 29-05-2020 27 1   Download