The global youth culture

Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...

492p damtuyetha 09-01-2023 6 2   Download

Thai youths are living in the midst of rapid cultural change and increasing intercultural exchange. To some extent, they have adopted different foreign cultures, assimilated and synthesized them in order to create a way of life which belongs to Thai people. Thus, the question of Thai culture is more complicated than it seems to be. It is the fact that transformation of Thai culture would be regretted by some, welcomed by others.

5p vijaguar 16-11-2022 8 1   Download

This handbook is organized around the seven-step process for guiding public health communicators in planning and implementing effective media communication shown in FIGURE ONE. Its primary focus is on relations with the news media (both print and broadcast) during a public health emergency – “media communication” can be taken to mean “news media communication”. Many cultures, however, rely on folk and traditional 5 means of mass communication which typically originate from the beliefs, culture and customs of a specific population.

76p thamgiacongdong 02-05-2013 50 5   Download