The mediating effect of electronic trust

The major purpose of this paper was to examine the direct and indirect effect of customer delight to customer electronic loyalty through customers’ trust. For this major purpose, an empirical survey was conducted with the active participation of 242 respondents from three big cities, namely Jakarta, Bandung, and Surabaya cities located in Java Island, Indonesia.

7p cleopatrahuynh 01-06-2020 9 0   Download