The scope of marketing

Lectures "Marketing management - Chapter 1: Defining marketing for the 21st century" provides students with the knowledge: The importance of marketing, the scope of marketing, core marketing concepts, the new marketing realities, company orientation toward the, marketplace. Invite you to refer to the disclosures.

32p doinhugiobay_13 26-01-2016 105 7   Download

The scope of the study is the operation of Unilever and P&G in typical countries in Asia such as Japan, Vietnam, Singapore, ... The research period is conducted from the time when companies penetrate the market and the main ones. The book has changed to adapt to that market.

41p vuikiki 15-07-2020 57 8   Download

The study is carried out through two phases: In the first phase, the study uses qualitative methods to explore and find out main factors that local firms apply in their operations and business activities. This method is conducted through focus groups, in-depth interviews with 12 senior executives, CEOs, owners coming from Vietnamese firm in marketing communication industry. The second phase, main survey is implemented by using in both face to face interviews and direct mailing with broader scope to Vietnamese firm in marketing communication industry, in Ho Chi Minh City.

24p bibianh 19-09-2019 30 4   Download

The main researching object of the thesis research is the Vietnam electricity wholesale market. The scope of the thesis research is Vietnam national territory with the data collected during the period 2005 - 2012; research solutions and proposals for the period to 2020.

31p change05 14-06-2016 50 4   Download

Lecture questions 1. What makes international marketing so important to businesses? 2. What are the 4 levels of involvement in international marketing? Define each, too.

3p trumps 21-04-2011 112 10   Download

.Chapter Questions • Why is marketing important? • What is the scope of marketing? • What are some fundamental marketing concepts? • How has marketing management

17p dotranquyet 09-10-2010 178 30   Download

Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".

5p tuyetson23 11-08-2010 167 28   Download