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The structural relationships of tourist satisfaction
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A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customers’ preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.
7p
longtimenosee10
26-04-2024
4
1
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Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods.
8p
tozontozon
25-04-2020
19
1
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The study was conducted with the overall purpose of examining the relationship between novelty seeking, satisfaction, return intention, and willingness to recommend of international visitors in Vietnam. Structural Equation Modeling (SEM) was used in this study.
10p
tozontozon
25-04-2020
6
1
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