Theory of consumer behaviour

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 3 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

The trend of sustainable consumption is increasingly being focused and paid attention to aiming at sustainable development, satisfying individual needs in the present without affecting the lives of future generations. The novel contribution of this study is focusing on the psychological factors impact the sustainable consumption behaviour of young consumers toward Food and Beverage, which relates to our normal life and has a great development potential.

21p nhanchienthien 25-07-2023 8 5   Download

Ebook Business economics and managerial decision making: Part 1 presents the following content: Chapter 1 ownership control and corporate governance, chapter 2 business objectives: goals and theories of the firm, chapter 3 risk and uncertainty, chapter 4 consumer behaviour, chapter 5 demand analysis, chapter 6 estimation of demand functions, chapter 7 production and efficiency, chapter 8 costs.

192p haojiubujain01 06-06-2023 4 2   Download

Part 1 of ebook "Principles of agricultural economics: Markets and prices in less developed countries" provide readers with content about: Economics of agricultural production - theoretical foundations; product supply and input demand; topics in production economics; theory of consumer behaviour; economics of market demand; developments in demand theory; equilibrium and exchange;...

177p damtuyetha 16-02-2023 7 3   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour, relationships and networks; chapter 8 marketing research; chapter 9 quantitative methods in marketing; chapter 10 market segmentation.

323p runthenight04 04-01-2023 15 7   Download

This study is focused on examining the impact of some factors on green housing behaviour (GHB) for urban consumers in Vietnam, an emerging economy. This research employs the extended Theory of Planned Behaviour (TPB) as the conceptual framework.

17p visherylsandberg 18-05-2022 8 1   Download

Lecture Consumer behaviour: Lecture 07 Motivation, Personality, Lifestyles and Emotion learning objectives: Understand the underlying aspects of the theories of personality; Understand the relationship of personality to marketing; Be aware of how emotions can be used in marketing strategies.

17p tomjerry003 03-11-2021 24 3   Download

The importance of customer loyalty in online retailing has been accepted as a critical issue in the literature over recent decades. Surprisingly, the research area of e-loyalty remains scarce despite the accelerating trend of multi-channel retailing in the context of e-commerce environment. Based on the theories of channel integration and consumer behaviour, this study suggests and verifies the research framework for antecedents of e-loyalty in the context of fashion retailing sector in Danang, Vietnam.

13p viwendy2711 05-10-2021 20 4   Download

This study attempts to construct the role of ethics in strengthening consumer behavior in purchasing organic food. The role of ethics is not an influencing variable but is a moderator variable.

9p orianahuynh 08-06-2020 10 0   Download

This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI.

12p caygaocaolon5 19-05-2020 16 1   Download

In this lecture we will discuss some of the reasons that consumers behave the way they do, the theories of motivation and their application in marketing. We’ll also discuss theories of personality and how they can be applied. And finally, we’ll talk about how you can use insights about emotions in marketing. Firms now look to these aspects to differentiate their products, as the market is crowded with ‘look-alike’ products and these aspects can sometimes provide the marketing edge required.

24p tangtuy04 16-03-2016 57 4   Download

This paper examines how wine is sold to customers in restaurants and specifically examines the interaction between the wine consumer and the marketer of wine in multi- unit, casual dining restaurants. According to Ben Salisbury, Vice President, Global Account Development Stimson Lane Vineyards & Estates (dba Chateau Ste Michelle) upselling is “out”, and service is “in”. Increased check averages should be the natural result of meeting guests’ needs. Servers do not like to “sell” and guests do not like to be “sold”.

0p khanhchilam 01-04-2013 65 7   Download

Your Marketing major will cover all the essential components of marketing including consumer behaviour, marketing management, strategy, research and analysis. You’ll explore the strengths and weaknesses of many of the theories on which the conventional approach to marketing is based. You’ll also discover that marketing is not about routinely applying a standard set of techniques but instead about using knowledge and experience to give each issue its own specific strategy.

0p bi_ve_sau 05-02-2013 77 7   Download

Several overarching themes emerged from interviews with stakeholders in the six case-study states regarding issues both internal and external to incentive programs that encourage and discourage the adoption of small-scale renewable energy technologies in their respective states. First, external factors will be discussed; illuminating the backdrop against which these incentive programs operate is important in understanding and assessing program performance.

35p mebachano 01-02-2013 39 5   Download

This feasibility study commissioned by the National Institute for Advanced Industrial Science and Technology in Japan (AIST) and supported by the Sustainable Consumption Unit (UNEP) provided an overview of approaches used in different disciplines for evaluating consumer behaviour. The study analysed the applicability of existing research concepts, theories, and tools for evaluating consumer satisfaction with product-service systems (PSS). It included a discussion of their strengths/weaknesses.......

61p moser 04-03-2009 265 44   Download