Understanding the hospitality consumer
-
Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...
152p lytamnguyet 04-08-2023 4 3 Download
-
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118p lytamnguyet 04-08-2023 3 3 Download