University brands

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.

12p tamynhan6 14-09-2020 18 2   Download

The paper aims to search out “The mediating role of student-post purchase regret in university brand switching intention”. Quantitative research was conducted with a non-probability sample. The data was collected from six-hundred university students in three financial autonomy Vietnamese universities and was processed by SmartPLS 4.0 software.

9p viyamanaka 06-02-2025 4 2   Download

The author has not seen any research on the relationship between competence, scientific research results and university brands. Therefore, the author chooses the topic "The relationship between competence, scientific research results of lecturers and university brands: A case study in Ho Chi Minh City" for research to give research hypotheses, research models and recommendations for governance to contribute to the development of Vietnamese universities today and in the future.

28p cothumenhmong6 17-07-2020 35 3   Download

This research paper will analyze the various marketing strategies that will help in enhancing the brand of a library. This paper will also reflect on importance of information, but in this age there is information overload and what is required is right amount information to right people at right time.

8p guineverehuynh 22-06-2020 25 2   Download