University brands

Xem 1-6 trên 6 kết quả University brands

Motivation for English language learning: A study of undergraduate students at the University of Transport and communications

This research study investigates the motivation for English language learning among undergraduate students at the University of Transport and Communications (UTC). The study adopts a mixed-methods approach, combining qualitative and quantitative methods to gather data. It includes a literature review on motivation theories, language learning, and questionnaire surveys. Content analysis is used for qualitative data, while descriptive and inferential statistics are used for quantitative data analysis.

7p tuongbachxuyen 05-08-2024 3 1 Download

Customer based brand equity and university brand management

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.

12p tamynhan6 14-09-2020 16 1 Download

Summary of Economics Phd’s thesis: The relationship between competence, scientific research results of lecturers and university brands a case study in Ho Chi Minh city

The author has not seen any research on the relationship between competence, scientific research results and university brands. Therefore, the author chooses the topic "The relationship between competence, scientific research results of lecturers and university brands: A case study in Ho Chi Minh City" for research to give research hypotheses, research models and recommendations for governance to contribute to the development of Vietnamese universities today and in the future.

28p cothumenhmong6 17-07-2020 34 3 Download
Marketing of library and information resources in university libraries: a case study of Allama Iqbal library of university of Kashmir

This research paper will analyze the various marketing strategies that will help in enhancing the brand of a library. This paper will also reflect on importance of information, but in this age there is information overload and what is required is right amount information to right people at right time.

8p guineverehuynh 22-06-2020 23 2 Download
Examining antecedents and consequences of university brand image

This research empirically attempted to assess the effect of brand familiarity and perceived service quality on brand image as well as to explore the position of brand image on student satisfaction in addressing previous efforts' mixed outcomes and bridging the gaps in the private higher education area. The data were collected from students of Jadara university in Jordan. PLS-SEM methods were used to test hypothesized relationships on a sample of 112 students.

8p tozontozon 25-04-2020 14 2 Download
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and age as contingent boundary conditions (moderator role). The population of the study consists of graduate students in a private Cypriot university.

14p tozontozon 25-04-2020 32 2 Download