Use of social media

There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.

19p vialicene 02-07-2024 0 0   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

The paper "Factors affecting international purchase decisions on e-commerce platforms" aims to analyze the factors that affect the international purchase decisions on E–commerce platforms. Based on primary data (a survey on 350 respondents) under quantitative methods, the researchers pointed out 3 factors affecting the international purchase decisions on E-commerce platforms, Perceived usefulness, Perceived ease of use, and Social Media Sales Promotion.

13p tonhiemm 07-06-2024 2 1   Download

Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job.

338p zizaybay1104 29-05-2024 6 2   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

Official Lauch Campaign Stives campaign objectives: Raise awa reness of new product Sheet Masks to at least 2 millions TA. Promote them to interact with brand in the campaign, and afterw ards they still connect with brand in digital. Build brand love by reminding TA of the presence of ST.Ives is a natural brand with serious benefits and seriously Fun to use.

27p qthow2011 25-05-2024 7 2   Download

Social media (SM) use is a rapidly growing phenomenon among Millennials. Thus, a growing body of studies have explored the beneficial applications and negative consequences of their use in an increasingly virtual world. The current study aimed to develop and validate a scale that measures university students’ motives for using SM from a psychological and social perspective.

17p viarnault 25-04-2024 2 1   Download

In the last decade, learning from computer-supported collaborative technologies has been combined with social media (SM) and this has gotten a lot of attention. Also, there is a growing body of literature that suggests that SM is gaining a lot of attention because it has the perceived pedagogical affordances that could be used as a potential tool for teaching and learning.

15p viarnault 25-04-2024 1 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

The aim of this research is to determine the thoughts of the teachers about the concepts of "Smart Board", "Computer", "Internet" and "Social Media" from the Instructional technologies of the secondary school teachers with different branches through metaphors.

14p viarnault 25-04-2024 3 2   Download

The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.

8p longtimenosee09 08-04-2024 0 0   Download

This article examines the impact of social media on the learning of English language skills among students at the University of Finance-Marketing. It investigates the available English learning opportunities through social media and evaluates their effectiveness. Additionally, the challenges faced by students when learning English using social media are explored.

3p visergey 02-04-2024 2 0   Download

The purpose of article "Role of social media marketing to enhance the supply chain and business management" is to provide researches of the supply chain management a reference with the main concepts of social media: Twitter, Flickr, Instagram, YouTube, Facebook, Viber, and Google +, Pinterest etc. Drawing on social capital theory, this study uses a sentiment analysis approach to investigate the impact of social media usage by supply chain partners on supply chain performance.

4p longtimenosee07 29-03-2024 7 1   Download

The aim of the paper was to identify the expectations of surveyed representatives of Gen Zers towards the benefits of customer-company interactions on social media. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 4 2   Download

The aim of the paper was to identify social networking portals, which are most often used by the representatives of Generation Z as an element of building relationships with companies. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 3 2   Download

An effectively formulated and properly executed Digital Supply Chain Strategy becomes a value driver for organisations. Modern communications and information technology are changing the nature of terrorism in Indonesia. The use of social media by the Islamic State (IS) is transforming the recruiting and contact mechanisms. This study examined the relationship amid anonymous sharing portal, supply chain management system, recruitment and radical perception with the mediating effect of communication.

8p longtimenosee06 27-03-2024 7 2   Download

This research discusses the implementation of digital marketing strategies through social media marketing and online sales at the startup business of Chilly Bin products. Nowadays, companies have to market their products and services through digital marketing online without also leaving offline sales. The study enumerates that supply chain management has a significant impact on new business products. Companies that use digital marketing as a promotion strategy either with social media or online sales can increase company revenue or enhance consumer purchasing decisions.

7p longtimenosee06 27-03-2024 5 2   Download

This paper used a descriptive qualitative method with secondary data to examine how Canada promoted its national image on social media platforms in Vietnam. The paper is divided into three main parts: (i) identifying “digital diplomacy” and its importance in Canadian foreign policy; (ii) applying a rubric developed by Hassan M. Selim to determine Canada’s presence and content to evaluate Canadian implementation of digital diplomacy;...

8p visergey 14-03-2024 4 2   Download

In order to investigate the impact of social customer relationship management on customer retention through customer empowerment, this research paper was took place using a sample of social media users who were customers of Islamic banks in Kuwait. An online survey-founded questionnaire was conducted to gather data. A total of 600 questionnaires were distributed to participants in this study and 417 questionnaires were returned. On the basis of IBM SPSS 24 and IBM AMOS 22, data analysis confirmed that customer empowerment significantly mediated the effect of social CRM on customer retention.

8p longtimenosee04 06-03-2024 2 1   Download