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02-12-2016
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Họ và tên:Bình thường thôi
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Ngày sinh:27-08-1995
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Giới tính:Nữ
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Tỉnh / TP:Đắc Nông
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The purpose of this chapter is to discuss the various aspects of financing. The chapter covers both the local and international sources of financing that are available to public and private buyers, including the various private and nonprofit financial institutions.The chapter also examines such offshore financial centers as the Euromarket and...
Thể loại: Kinh Doanh Marketing » Marketing - Bán hàng
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A section of this chapter is devoted to the examination of countertrade as an alternative method of trading. The various types of countertrade are discussed. Another section of this chapter deals with pricing terms used in international quotations. To be competitive, it is the job of a responsible exporter to provide a quotation that is complete...
Thể loại: Kinh Doanh Marketing » Marketing - Bán hàng
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This chapter examines pricing decision in an international context.The chapter begins with a discussion of the role of price in general. It proceeds to cover the various factors that can affect price, with special attention given to certain variables that are unique to the international market (e.g., foreign exchange rate, dumping, price control).
Thể loại: Kinh Doanh Marketing » Marketing - Bán hàng
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Lecture International marketing: Strategy and theory - Chapter 15: Promotion strategies: Advertising
The purpose of this chapter is to examine advertising practices in various countries. The variations in advertising practices are discussed, as well as particular problems associated with the use of advertising media abroad. Finally, the chapter closely analyzes the most controversial subject in international advertising – standardized...
Thể loại: Kinh Doanh Marketing » Marketing - Bán hàng
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This chapter examines the communication process in general as well as those promotional components other than advertising that are part of the process. Attention is given to the role of personal selling, both internationally and locally.The pros and cons of employing local nationals for selling are also discussed.
Thể loại: Kinh Doanh Marketing » Marketing - Bán hàng