Application of the stimulus-organismresponse model in the airline industry: examining mediating role of airline image in repurchase intention

The prime objective of the present study is to examine the impact of visual and touch stimuli on repurchase intention. Furthermore, the mediating role of airline image is assessed in the present research as well. The data was collected in the form of questionnaires from the international airline customers of Pakistan airlines travelling from Karachi, Lahore and Islamabad airports. Multi-stage sampling technique was employed for the collection of data.