Repurchase intention

Part 1 of ebook "Proceedings of the 2nd advances in business research international conference (ABRIC2016)" provides readers with contents including: Chapter 1 - Internal marketing and employees’ performance, relating marketing strategies in human resource efforts; Chapter 2 - Individual entrepreneurial orientation and talent retention of engineers, a pilot survey; Chapter 3 - Entrepreneurial orientation of technology-based SMEs in Malaysia; Chapter 4 - Financial literacy of entrepreneurs in the small and medium enterprises; Chapter 5 - Customers’ intention to repurchase halal personal care...

196p giangmacvien 22-06-2024 1 1   Download

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 3 1   Download

This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Company A’s customers are located.

10p longtimenosee07 29-03-2024 3 2   Download

The prime objective of the present study is to examine the impact of visual and touch stimuli on repurchase intention. Furthermore, the mediating role of airline image is assessed in the present research as well. The data was collected in the form of questionnaires from the international airline customers of Pakistan airlines travelling from Karachi, Lahore and Islamabad airports. Multi-stage sampling technique was employed for the collection of data.

9p longtimenosee06 27-03-2024 6 2   Download

In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.

8p longtimenosee06 27-03-2024 4 2   Download

Over the past decade, the air travel passengers in Indonesia was recorded high and increased time to time. However, besides the big opportunities, the air travel providers have faced numerous issues such as airlines operation. In conjunction with the issue, this study aims to investigate the model of service supply chain and its relationship on repurchase intention in Lion Airlines. The design of this study is quantitative approach through survey questionnaire.

8p longtimenosee06 27-03-2024 5 2   Download

The results show that four factors positively affect repurchase intention, including perceived usefulness, trust, perceived value, and enjoyment. The results implies that it is necessary to design websites that that are informative, useful, and entertaining. In addition, suppliers need to gain and retain customer trust, thereby maintaining a steady stream of revenue from loyal customers and enhancing business efficiency.

15p vistephenhawking 26-04-2022 11 1   Download

The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also identified the impacts of the five independent variables of tangibles, assurance, empathy, reliability and responsiveness and the intervening variables of perceived value and customer satisfaction on repurchase intention. Quantitative research was conducted by questionnaire with 300 middle and small organizations in HCMC.

12p tozontozon 25-04-2020 19 2   Download

The study designs a questionnaire and distributes it among some patients who are waiting to receive medical care at this hospital. The survey only concentrates on patience who used the medical treatment for at least two times. Structural equation modeling is used to examine the hypotheses of this survey. The results indicate that WOM could increase the patience’s awareness and positively influence on patience’s choice for getting more treatment.

6p tozontozon 25-04-2020 8 1   Download

The major objective of this study is to analyze the effect of the shopping environment and situation as perceived by modern retail shoppers into perceived crowding, store image, and shopping motives toward emotions and repurchase intention in the context of a grocery modern retail. The cross-sectional design method was used in this study, and the data were collected from a customer survey with randomly selected 244 respondents using an online questionnaire.

14p tozontozon 25-04-2020 17 2   Download

Underlying by Cognitive Dissonance Theory, this study aims to examine the moderating effect of word of mouth (WOM) on the relationship between consumers’ satisfaction and trust. The research also emphasizes on figuring out the differences in moderating effects of WOM between online and conventional shopping context. In addition, the impact of trust on repurchase intention is also investigated.

14p vithomasedison2711 14-08-2019 31 1   Download

The moderator effects of switching costs and customer expertise in the satisfaction- repurchase intention relationship for mobile telecommunication services. This study discusses and tests the moderator role of monetary, time, effort, social ties and relational switching costs and their interactions with customer expertise in the satisfaction- repurchase intention relationship for mobile communication services.

21p tranminhluanluan 28-05-2018 47 2   Download