Đặc điểm ngôn ngữ văn bản quảng cáo du lịch tiếng Pháp

N G 6 N NGtr & B 6 I S 6 N G<br /> <br /> 68<br /> <br /> VAN BAN<br /> <br /> S 6 11 (241)-2015<br /> <br /> DAc DIEM NGON NGf<br /> QUANG CAo DU LJCH TIENG P H A P<br /> <br /> THE CHARACTERISTICS OF ADVERTISING LTFERATURE<br /> IN FRENCH FOR TOURISM<br /> <br /> NGUYfiN THJ T H U TRANG<br /> (ThS; Dfi hpc Ngoyi ngfi-, D^i hfc Dft N i n g )<br /> Abstract: Advertisuig has long been considered to be the key strategy of maricetmg to<br /> mtroduce and [iromote [iroducts and services to all new customers. In tourism, advertising<br /> literature is also extensively employed to introduce visitors to tourist sites attractions. It apjiears<br /> fiequently in French for tourism. Mastering the characteristics of this type of language form not<br /> only helps students sjiecialized in French for Tourism of Department of French- University of<br /> Forei^is languages - University of Danang to understand the beauty and sophistication of<br /> language terms used in the art of communication in writing but also allow them to be more<br /> effective w4ien they are engaged m tourism services.<br /> Key words: advertising literature. French for tourism, characteristics, language, written<br /> document form of communication.<br /> ndi chung dudi nhieu gde dd khdc nhau nhu<br /> l.Ldimddiu<br /> Phdt triln du ljch Id mdt hirdng di quan ngdn ngtt, vfin hod, tdm ly, tfnh thdng tin v.v.<br /> trpng trong dinh hudng phdt triln khdi t l Idu Ddng chu y Id bdi vilt N^n ngfi qudng edo<br /> ddi cda Vidt Nam. Thyc bl cho tiiiy, cdng ngdy nhin tit gde dp tdm li ngudi tiiu dun^'' [4]. M<br /> cdng cd nhieu du khdch nude ngodi chpn Vidt vilt ndy ndu ra b6n d$c dilm cda ngdn i ^<br /> Nam nhu mdt dilm din an todn vd hip din vdi qudng edo: lAlid nhit, ngdn ngtt qudng edo "U<br /> nhttng danh lam thdng cdnh ndi tieng dupc lo^i ngon ngtt cd thih myc dich vd tfnh tiiyc<br /> Unessco cdng nh§n. Ddy Id diu hidu ddng dyng rd rdt"; 2/Thd hai, ngdn ngtt qudng edo<br /> mdng cho ngdnh du ljch Vidt Nam ndi chung tiiudng dupc sd dyng ciing ldc vdi cdc lo^i hlnh<br /> vd dilu ndy cung dd t ^ (^ cho Khoa tili^ kf hidu khdc nhir nhttng do^n phhn ngfin minh<br /> Phdp, D^i hpc Ngo^i ngtt Dd Nfing md ra hpa (s[X)t), hhih dnh. Sm thanh v.v. de t^o n€n<br /> chuyen ngdnh Ngdn ngtt Phdp du ljch d& chuin nhQng hidu dng d$c bidt cho ngudi theo d5i;<br /> bj nhdn sy cho thj budng du ljch Phdp ngQ t^i 3/Thd ba, vl qudng edo thudng hudng din vi&<br /> Vidt Nam.<br /> tdc ddng din hdnh vi. tiidi dd cda ngufri tiep<br /> Vdi mong muon cd thl giup cho sinh vidn n h ^ qudng edo, ndn ngdn ngQ qudng c^<br /> hilu vd ndm vQng d u ^ phuong [didp so^n thdo tiiudng cd thih kfeh tiifch, thuylt phyc vd ddi<br /> cdc vfin bdn gidi thidu qudng edo bdng tiing khi mang thih c^nh tranh; 4/Thd tu, ngdn ngit<br /> P h ^ , dl phyc vy t6t cho cdng vipc cda sinh qudng edo tiiudng rit cd dpng, xde tfch, tiiudng<br /> vidn khi ra trudng sau ndy. chdng toi di sdu Id nhQng cdu vdn ngin gpn, ddi ldc 1^ chi du^c<br /> phan tfeh d ^ diem cua cdc dfmg vdn bdn gidi till hipn dudi d9ng cym tiJr, nhung IfU rit chau<br /> thidu qudng edo, tuyIn chpn trong gido trinh chu6t vd mang tfnh thim mT cao, nhdm t^o fin<br /> tiing Phdp "Le francais du tourisme" cda tupng t6t vd khd qudn cho khdch hdng.<br /> Calmy Anne- Marie.<br /> Nhu vdy, ngdn ngtt dupc sd dyng tiong<br /> 2. Nhttng d$c diem ca bdn cua vdn bdn qudng edo deu cd nhQng d$c dilm chung.<br /> gidi thi^u qudng edo<br /> nhung nhQng d$c diem dd dupc thl hidn chi tiet<br /> Zl, B^ £im chung cda ngdn ngfi quihig nhu &I ndo trong tdng lihh vyc ridng, cytillli<br /> edo<br /> trong cdc vdn bdn qudng edo du ljch chfnh B<br /> Nhilu nhd ngdn ngtt hpc trdn till gidi vd d dilu md chdng tdi mu6n di sdu tim hilu tffXi<br /> Vidt Nam dfi n ^ d n cdu cdc vdn bdn qudng edo bdi bdo ndy.<br /> <br /> S6ll^l)-2015<br /> <br /> N G 6 N NGf & Bin<br /> <br /> S6NG<br /> <br /> 69<br /> <br /> chpn hon: A la difference de I'abonnement, les<br /> billets ne sont pas nominatifs (Khdc vdi vd tdu<br /> mua cd nfim, cdc vd ndy khdng cin phdi ^<br /> tsR',sans<br /> avoir<br /> a passer<br /> par<br /> les<br /> guichets,...(^):ikX chd dpi); le camet de billets<br /> TER est en venle dans tattles les gares (vd dupc<br /> bdn tfii tit cd cdc ga.<br /> Nhu vdy. chi trong mdt vfin bdn qudng edo<br /> n ^ gpn vd cd dpng, dd cd nhilu chiln lupc<br /> ngdn ngtt dupc sd dyng dl Idi kdo sy chd f cda<br /> khdch hdng. Cdc chiln lupc ndy, cd lo9i dd rit<br /> quen thudc vd dupc sd dyng rdng rdi, nhung cd<br /> lo^i lyi hodn todn mdi I9 vd mang d^m ndt sdng<br /> tf» gdy nen mdt sy ng^c nhidn thd vj cho<br /> khdch hdng (nhu cdch dimg diu chim than d<br /> cu6i mdt cdu hdi, thay cho diu chim hdi). Sy<br /> khdo Ido trong vide sd dyng ngdn ngQ tiudc bet<br /> Id dl khdch hdng khi dd dpc vfin bdn qudng edo<br /> ndy sd khdng nd bd qua mdt l^dn vd sau dd sd bj<br /> cuon hdt bdi cdc gid trj th§t md sdn pham<br /> khuyin mdi mang l^i.<br /> 2.2.2. Vdn bdn qudng edo cdc dia diim du<br /> Hch<br /> Tdi lidu 1: Bdi t|ip 8 - tiang 123, gido tiinh<br /> Le franfais du tourisme (Phg lgc 2). Ddy Id<br /> vfin bdn gjdi thidu vl dit nude Tunisie.<br /> Thofit diu, khi dpc vfin bdn ndy cd thl thay<br /> ddy Id mdt dfmg vfin bdn thdng tin thdng<br /> Tiong cfiu txk ldi ndy, tdc gid sd dyng d ^ td thudng. Tuy nhidn, ddy Id mdt vdn bdn ehda<br /> xin^ hd d ngdi thd hai vousvd tfnh tii sd httu dyng khdng ft nhthig in -^ (connotations) cd<br /> vos mdt cdch tryc tiep nhu mu6n ndi r i n g : tdc dyng khoi gpi sy swy ludn ciia cdc ddc gid.<br /> chiing tdi t90 ra sdn phim mdi ndy Id chi dl ldm eho bdi viet hip dan hon. thu vj hon. Vf<br /> ddnh ridng cho quy khdch, nhihig ngudi d& rit dy:<br /> gin bd vdi hidp hdi dudng sit cda chdng tdi vd<br /> Le taux de croissance dimoff-cphlque qity<br /> chdng tdi th§t sy rit quan tdm din nhttng qu^ s'est itabli d 1,14% est parmi les plus faibles<br /> khdch.<br /> du continent qfricain (Ti Ip gia tdng ddn s6 cda<br /> - v l m$t ngdn tii: Sd dyng cdc tiidnh ngtt nude ndy Id 1,14%. Id mdt trong nhttng quoc<br /> Idm tfing gid trj cda sdn phim nhu: Solution gia tdng ddn s6 tiiip nhit d chdu Phi).<br /> idiale (gidi phdp II tudng), gagner du temps<br /> Thoftt nhhi, tiidng tin ti^ chi Id mdt tiidng<br /> (tilt kidm tiidi gian). faciliti (dl ddng), tin bhih thudng. nhung th§t ra nd I^ mang in ^<br /> iconomie (tilt kidm), simpliciti (don gidn) cd ring. Tunisie Id mdt nude khdng ddng ddn,<br /> tdc dyng kfeh thfch mong muon dupc hilu rd chfnh vl vdy khi den du Ijch noi ddy du khdch<br /> ban v l fch lpi cda sdn phim mdi ndy.<br /> sd khdng phdi hda minh vdo ddng ngudi qud<br /> - Sd dyng cdc bipn phdp tu td: Dua ra cdc vi ddng ddc nhu d cdc quoc gia chdu Phi khdc.<br /> dy so sdnh, nhin m^nh ve gid, vl tifn fch ciia<br /> La Tunisie est un pays ouvert et hospitalier<br /> c4c sdn phim khuyin mdi vdi cdc sdn phim (Tunisie Id mdt dit nude cdi md vd hilu<br /> thdng tiiudng gidp khdch hdng dl ddng lya khdch); Sa terre est un viritable creuset oit les<br /> <br /> ZZ Bpc mint ngdn ngit cdc vdn bdn<br /> qudng edo du lich tiing Phdp<br /> 2.2.1. Vdn bdn qudng bd khuyen mdi mdt<br /> sdn phdm du Ifch<br /> Tdi lifu dikng dl khdo sdt Id qudng edo<br /> khuyin mdi mdt sdn phim mdi (khi mua mdt<br /> t§p vd gSm sdu vd tdu, khdch hdng sd dupc<br /> gidm gid 20%) cua SNCF (Hidp hdi Dudng sdt<br /> qu6c gja Phdp) d bdi t|ip 3- tiwig 90. gido tthih<br /> « Le francais du tourisme" ( Phy lyc 1). d vfin<br /> bdn ndy, tdc gjd dd sd dyng nhilu chiln lupc<br /> ngdn ngQ khdc nhau d l thuylt phyc khdch<br /> hdng.<br /> -Vl gde dO ng^ phdp: Diu chim than dupc<br /> d$t d cudi cdu hdi tiiay cho dau chim hdi trong<br /> cdu: Comment faire 20% d'iconomie en se<br /> simplifiant la viel (JJaxt thl ndo d l tilt kipm<br /> 20% bing cdch ldm cho cudc s6ng don gjdn<br /> honi) Rd rdng Id diu chim than dupc d$t d vj<br /> tri ndy trong cdu Id mdt dilu bit thudng. di<br /> ngupc l^i vdi cdc apxy tdc ngtt p h ^ sd gdy ng^c<br /> nhidn cho khdch hdng. Tuy nhidn. chhih sy phd<br /> Id ndy l^i thu hdt dupc sy td md cda ngudi dpc<br /> vk mang dyng ^ Id: vdi thdc mfic ndy chdng tdi<br /> dd cd cdu tii ldi thda ddng cho quy khdch r6i.<br /> Vd edu trd Idi dd Id: Maintenant vous pouvez<br /> acheter vos billets TER en camets I (Bdy gid<br /> cdc b^n cd thl mua vd cda bfui theo t$p).<br /> <br /> 70<br /> <br /> N G 6 N NGtr & B 6 I S 6 N G<br /> <br /> S^ 11 (241)-2015<br /> <br /> populations et les civilisations de la till gidi).<br /> Mediterranee, d'Afrique et d'Europe se sont<br /> Nhu vdy, d vfin bdn qudng edo ndy, ngodi<br /> rencontries et se sont confondues (Mdnh dit cdc thdnh ngQ ldm tfing gid trj cda phong cdnh<br /> ndy t h ^ sy Id noi ^ a o thoa cda cdc dan tpc, cdc nhu d& phdn tfch, hlnh thdc so sdnh. cdu diing d<br /> nln vfin ntinh Dja Trung Hdi, chdu Phi vd chdu thl cdch mdnh ldnh, cdc ho^t ddng cy thl khi<br /> Au).<br /> vieng thdm ddo cimg dd dupc sd dyng dl mdi<br /> Ddc gjd cd the hilu rfing. mpt khi den du gpi du khdch, tham gia vdo chuyin du thuy^<br /> ljch t^i £Uy, hp sd tii^t sy dupc chdo ddn; gitta khdm phd vd dpp hdy cdn hoang so cda ddo.<br /> ngudi ddn bdn xd vd khdch du Ijch sS khdng cd<br /> 3.KltlD$n<br /> sy khdc bidt ldn vl vdn hda; ngudi dan Tunisie<br /> Khdng gjdng nhu cdc vdn bdn thdng tin cd<br /> rlt cdi md vd dd quen thudc vdi sy cd m$t cda myc dfeh chd ylu Id cung cip thdng tin cho<br /> nhttng ngudi nude ngodi. Nhu v^y, khdch du ngudi dpc, cdc vfin bdn qudng edo trong du ljch<br /> ljch sd t|ln hudng dupc cdm gidc thodi mdi hon, deu cd chiln lupc ngdn ngtt rd rdng, vfin phong<br /> trpn v ^ hon.<br /> m9ch I9C, trau chuot vd cd ciu tnic ngQ phdp<br /> Khdc hfin vdi cdc bdi gidi thidu ciia hudng hodn chhdi. Ngodi nhflng chiln lupc ngdn ngtt<br /> din vidn du ljch khi tdc nghidp t ^ cdc dilm di dd rit quen thudc, tdc ^ d cdn sd dyng cdc<br /> tfch thudng khdi^ sd dyng cdc i n y d l trdnh sy chiln lupc mang {dung cdch mdi I9. [did, nhfim<br /> hilu nhim cho du khdch, cdc bdi gjdi thidu t ^ ndn nhQng hidu dng djic bidt cho ngudi<br /> d ^ g vdn bdn I^i sd dyng rit nhieu cdc y nglda dpc; nhit Id sd dyng nhieu cdc cym td Idm tfing<br /> "hdm in". Vide sd dyng nghTa hdm i n cd tdc gid trj, cdc edu hdm i n vd cfiu cdch mdnh Idnh dyng cung cip thdng t i n , bo trp mpt cdch khdo v6n thudng hay dupc diing trong vdn ndi - dl<br /> ldo, nhung khdng mang tfnh dp d^t cho du thu hdt dupc sy quan tdm cda nhflng vj khdch<br /> khdch, vi vdy cdc tiidng tin cd vd rit khdch du Ijch tilm nfing.<br /> quan, trung hda.<br /> Trong qud trhih hpc mdn tiing Phdp du Ijch,<br /> Tdi lidu 2: Bdi tdp 9 - timg 123, gido nlu nim r5 dupc cdch sd dyng cdc chiln lupc<br /> trinh Lefrangais du tourisme » ^ h y lyc 3) dd ngdn ngQ hidu qud, smh v i ^ sS ty tin hon khi<br /> cd ldi g j ^ thipu thdt hay thdt Idng m^n. chfing Idm vide trong fihh vyc du Ijch vdi tu cdch Id<br /> hfin. nhttng hdn ddo dupc ngpi ca qua cdc cym ngudi thilt ke tour, ngudi qudng bd du Ijch<br /> td Idm tfing gid trj nhu: Des kilomitres de sable nhdm gdp phin Idm d ^ hon h b h dnh ciia qufi<br /> blanc (hdng kilomet cdt tirdng); les eaux tiides huong Vidt Nam trong mfit cda nguin nude<br /> et transparentes vous laisseront revew(Idn ngodi.<br /> nude trong xanh vd i m dp sd Idm cho b^n trd<br /> T A I L I | : U THAM K H A O<br /> ndn mo mdng); La nature exubirante est une<br /> 1. Cahny Anne-Marie (2004), Lefrancaisdu<br /> Jite pour les yeux,... (thidn nhidn phong phd Id tourisme, Hachette.<br /> mdt bu6i nhin tipc,...); Leparfum de I'arbre d<br /> 2. D 5 Httu Chau (1998), Gido trinh gidn yk<br /> cannelle, des cocotiers et de la projitsion de vi ngfi dgng hgc, Nxb Gido dye.<br /> fleuves vous ravira a tout Jamais (huong thom<br /> 3. Mitterand Henri (1999). Initiation d la<br /> ciia qui, cda dua vd rit nhilu cdc ddng sdng sd<br /> linguistique<br /> avec<br /> travaux<br /> pratiques<br /> ldm cho bfm cd mdi cdm tiiiy vui sudn^.<br /> d'application et lettrs comgi,;, Nathan.<br /> Cdch gidi thidu ndy Idm n6i rd nhftng ndt<br /> 4. Nguyin Kidn Trudng (2004). Qudng edo<br /> d$c tiimg, nhQng ho^t dpng md du khdch cd thl vd ngdn ngfi qudng edo, Nxb Khoa hpc Xd bdithyc hidn dupc khi di thdm ddo nhu boi Idi, I$n<br /> 5. Nguyin Thj Thu Trang (2009), iVfeftig<br /> biln. tiiam gia cdc fid choi ddn gian,... Gid trj chiin luge tuang tdc ngdn ngfi cua hudng ddn<br /> ciia hdn ddo cdn dupc tfing ISn thdm khi tdc gid viin du lich tiing Phc^, Ditdi nghidn cdu khoa<br /> sd dyng hhdi thdc so sdnh c ^ dd<br /> sesfonds hpc cip CO sd D^i hpc Dd Nfing.<br /> marins quy sont les plus riches du monde ^ d y<br /> 6. Truong Quang Dd (1999), Grammaire<br /> biln d nhihig hdn ddo ndy phong phd idiit ti^ textuelle dufrancais,Nxb Gido dye.<br /> <br />