Ebook Advances in national brand and private label marketing: Fifth international conference, 2018

Ebook "Advances in national brand and private label marketing: Fifth international conference, 2018" presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics.