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Ebook Advertising confluence: Transitioning marketing communications into social movements - Part 2
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Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...
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