Ebook Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies - Part 1

Part 1 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: managing boundary spanning elements; customer cyberbullying; a study of service worker burnout in Russia; drivers of salesperson’s customer orientation; exploring the role of salesperson attributes and service behaviors in adaptive selling;...