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Ebook Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil – Part 2
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Part 2 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: BRIC branding framework; strategies for successful brand building and marketing in the key emerging markets; rising individualism and more emotional approaches...
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