Ebook Public relations in China: Building and defending your brand in the PRC – Part 2

Part 2 of ebook "Public relations in China: Building and defending your brand in the PRC" provides readers with contents including: Chapter 4 - Public relations and corporate change in China; Chapter 5 - Crisis management in China; Chapter 6 - Social media and public relations in China; Chapter 7 - Conducting effective PR in China; Chapter 8 - 360-degree PR in China; Chapter 9 - Public relations agencies in China