Ebook Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment - Part 1

Part 1 of ebook "Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Sponsorship basics and objectives; Chapter 3 - Literature review and theoretical background;...