Ebook Staying the consumption course: Exploring the individual lock-in process in service relationships – Part 1

Part 1 of ebook "Staying the consumption course: Exploring the individual lock-in process in service relationships" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Theoretical foundation – path dependence, consumer behavior, and service relationship research; Chapter 3 - A Model of the consumer lock-in process in service relationships;...