Consumer behavior research

Part 1 of ebook "Staying the consumption course: Exploring the individual lock-in process in service relationships" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Theoretical foundation – path dependence, consumer behavior, and service relationship research; Chapter 3 - A Model of the consumer lock-in process in service relationships;...

105p giangmacvien 22-06-2024 2 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

This research aimed to consider the importance of digital transformation and digital marketing on consumer behavior, along with studying the indirect impact of this relationship through brand positioning. The authors conducted a survey of 300 leaders of small and medium-sized enterprises (SMEs) on “The impact of digital transformation and digital marketing on the brand positioning and consumer behavior” through online and direct forms using pre-designed questionnaires.

13p leminhvu111 07-06-2024 4 0   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Handbook of sustainable travel" gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research.

342p giangdongdinh 28-05-2024 4 1   Download

The purpose of this research is to find out what factors influence online conspicuous consumption behavior and how social media usage affects those factors. Applying a quantitative approach, an integrative model is proposed based on social comparison theory and a sample data size of 472 is collected from social media users.

17p vijaychest 16-05-2024 0 0   Download

Rapid urbanization that lead to busier lifestyles with longer work hours has increased consumer demand for convenient restaurants. Since Indonesia has a large Muslim population, this research aims to find out the demand for halal certified restaurants by analyzing the influential factors involved in consumer decision to patronize halal certified restaurants based on the Theory of Planned Behavior.

13p longtimenosee10 26-04-2024 2 1   Download

The article deals with the study of the consumer behavior by considering the supply chain strategy in the context of a rapid digital transformation. The urgency and significance of the identified problem for science and practice are stipulated, on the one hand, by objective economic laws and major trends of the modern era, and on the other, by the problems of developing a model of the digital consumer’s responsible behavior.

7p longtimenosee10 26-04-2024 1 1   Download

This study designs and proposes a web-based e-retailing system and subsequently determines its acceptability as perceived by stakeholders and experts. This research study utilized quantitative research methods and applied design with the use of a descriptive method to determine how a web-based application can be developed for promoting a product.

22p viohoyo 25-04-2024 3 1   Download

Research questions were designed following: Q1: how do producers and consumers behave to safe vegetable based on residue chemicals? Q2: what are those factors influence to producers and consumers behavior of safe vegetable?

8p longtimenosee10 26-04-2024 4 1   Download

This study aims to evaluate the factors affecting voluntary social insurance participation of small traders. The proposed research model was based on merging Theory of Planned behavior (TPB) and Technology acceptance model (TAM) to examine how to form the participating voluntary social insurance intentions.

16p viritesh 02-04-2024 3 1   Download

Part 1 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: the rationahty of consumer decisions to adopt and utilize product-attribute enhancements; a behavioral accounting study of strategic interaction in a tax compliance game; information distribution and attitudes toward risk in an experimental market of risky assets; effects of idiosyncratic investments in collaborative networks;...

147p tuongnhuoclan 27-11-2023 6 3   Download

Ebook "Consumer-driven demand and operations management models: A systematic study of information-technology-enabled sales mechanisms" has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.

499p loivantrinh 29-10-2023 5 3   Download

Ebook "Handbook of consumer finance research" summarizes the state of consumer finance research across disciplines for expert findings on and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior.

379p loivantrinh 29-10-2023 7 5   Download

Based on the unified theory of acceptance and use of technology (UTAUT) model, this study extends the prior literature on consumer adoption of mobile payment by investigating the key factors affecting customers’ intention to use Quick Response (QR) code mobile payment services. This paper enriches research on mobile payment services, offers insights into user behavior, and provides important implications for suppliers of QR code mobile payment services.

7p vipierre 02-10-2023 5 2   Download

The purpose of this study is to identify the willingness to pay (WTP) and trade-offthat Vietnamese generation Z consumers could make when purchasing eco-friendly apparel. This research uses the Discrete Choice Experiment methodology to measure consumers' WTP and how consumers trade off among different attributes, including eco-friendly, origin, manufacturing technology, and materials.

18p viindra 06-09-2023 6 3   Download

The paper outlines the research results on (i) standard form contracts in general and standard form contract in the financial and banking sectors in particular which takes into account behavioral economics factors of consumer psychology; (ii) Vietnamese law on controlling standard form contracts in the financial and banking sectors and some shortcomings;

15p viindra 06-09-2023 4 4   Download