Ebook Targeting using augmented data in database marketing: Decision factors for evaluating external sources – Part 1

Part 1 of ebook "Targeting using augmented data in database marketing: Decision factors for evaluating external sources" provides readers with contents including: Chapter 1 - Introduction to data augmentation in marketing; Chapter 2 - Strategic motivation for data augmentation; Chapter 3 - Literature review on data augmentation; Chapter 4 - Methodological framework for data augmentation;...