Ebook Targeting using augmented data in database marketing: Decision factors for evaluating external sources – Part 2

Part 2 of ebook "Targeting using augmented data in database marketing: Decision factors for evaluating external sources" provides readers with contents including: Chapter 5 - Test design for evaluating the source characteristics; Chapter 6 - Analysis of data augmentation KPIs; Chapter 7 - Analysis of results and test of hypotheses; Chapter 8 - Limitations of data augmentation and outlook; Chapter 9 - Summary;...