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Ebook Tourism management, marketing, and development (Volume I: The importance of networks and ICTs): Part 2

Chia sẻ: Giang Mạc Viễn | Ngày: | Loại File: PDF | Số trang:129

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Part 2 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: tourism systems and networks; network structure and performance in the tourism industry; cooperative and competitive practices; public and private sector specificity as a determinant of cooperation in a tourist region; accessibility of cities and regions in supranational branding; success factors for collaborative destination marketing; experiential marketing and destination management;...

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