Ebook Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East – Part 1

Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...