Tourism marketing

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: tourism systems and networks; network structure and performance in the tourism industry; cooperative and competitive practices; public and private sector specificity as a determinant of cooperation in a tourist region; accessibility of cities and regions in supranational branding; success factors for collaborative destination marketing; experiential marketing and destination management;...

129p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...

89p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 5 - Marketing Middle East destinations; Chapter 6 - Marketing African destinations; Chapter 7 - Marketing Asian destinations; Chapter 8 - Final observations and insights;...

110p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

The article "Solutions to enhance the quality of hospitality management training to meet international standards" focuses on evaluating the Hospitality Management undergraduate training program, highlighting the disparities between the Hospitality Management program and the current needs of businesses and the tourism market.

12p tonhiemm 07-06-2024 1 0   Download

Ebook Proceedings of the sixth international conference on Sustainable economic development and business management in the context of globalisation (SEDBM 6) - Part 2 includes papers: Factors impact on audit quality: the case of listed companies in Vietnam; Relationship between the state, market and society in sustainable economic development in Vietnam; Report on long-term sustainable public finance - some recommendations for Vietnam; report on long-term sustainable public finance - some recommendations for Vietnam; Economic linkages in tourism development to the sustainable direction; Pro...

587p zizaybay1102 03-06-2024 0 0   Download

Ebook "Craft beverages and tourism - Volume 2: Environmental, societal, and marketing implications" applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

237p giangdongdinh 30-05-2024 4 2   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.

8p viellison 06-05-2024 5 1   Download

This study sought to evaluate the general wellness preferences of tourists in Jamaica as there is little information to support the body of knowledge on these tourists' wellness preferences in Jamaica and to successfully facilitate segmentation in the wellness tourism market. Jamaica has a naturally appealing environment however; performance in wellness tourism is not among its competitive strengths.

18p viohoyo 25-04-2024 5 1   Download

The current study "Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia" purpose is to conduct the relationship between the knowledge management (KNW), customer orientation (CUO) and tourism industry performance (TIP) of Indonesia with the moderating effect of supply chain marketing planning capabilities (SCMPC) and supply chain marketing implementations capabilities (SCMIC).

10p longtimenosee07 29-03-2024 9 2   Download

The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out.

12p longtimenosee06 27-03-2024 7 1   Download

The article discusses the basics of the digital supply chain management, its characteristic features and scope of application are covered. The analysis of a condition of development of digital supply chain management in the world reflecting growth of its share in gross domestic product, and the Russian Federation for which characteristic is the state initiative of advance and development of digital processes, but not business structures is carried out.

7p longtimenosee04 06-03-2024 5 1   Download

This research aims to describe the values of supply chain management that develop in a tourism village that is managed through the community-based tourism (CBT) model. This is qualitative research with ethnographic design. The data of the present research were collected through indepth interviews, observation, and documentation. The resource persons of the research were tourism village managers and traders in Papringan Market, Temanggung, Central Java, Indonesia.

5p longtimenosee04 06-03-2024 2 0   Download

Destination marketing is a vital domain of tourism management and research, as it involves the promotion of tourism destinations to potential visitors and the enhancement of their competitiveness and attractiveness. The aim of this study is to present a bibliometric analysis of destination marketing publications, using descriptive statistics, co-citation analysis, and bibliographic couplings.

11p vigrab 02-02-2024 2 0   Download

Continued part 1, part 2 of ebook "City spaces - Tourist places: Urban tourism precincts" provides readers with contents including: conflicts and politics in precinct development; visitor–host relationships; precinct planning and design, management and marketing; Grote market Groningen; darling harbour; Sheffield city centre; exploiting the benefits of world heritage listing; lessons for theory and practice;...

179p tuongnhuoclan 27-11-2023 5 3   Download

The terms ‘spirituality’ and ‘spiritual tourism’ have recently appeared in Vietnamese society to refer to activities related to religion-beliefs and economy-tourism. To understand their meanings, this study firstly explains the etymology, then examines the context of the birth and existence of these terms in contemporary Vietnamese society.

17p visystrom 22-11-2023 3 3   Download

Ebook "How to brand nations, cities and destinations: A planning book for place branding" is to compile a thorough scientific theoretical framework and suggested procedures, based on practical experience, of how to build a brand for a place; country, city or a tourism destination. In the authors’ opinion, this planning book and the proposed action plan form a unique entity.

212p loivantrinh 29-10-2023 6 3   Download