Tourism marketing

This study examines the Vietnamese government’s role in marketing the country as a global tourist destination, focusing on marketing strategies, resource allocation, policy implementation, industry collaboration, and responsible tourism promotion.

7p viyamanaka 06-02-2025 2 1   Download

Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

129p minhsilver133 04-05-2013 122 35   Download

Lecture Electronic commerce - Chapter 3: Retailing in Electronic Commerce: Products and Services learning objectives: Describe electronic retailing (e-tailing) and its characteristics. Define and describe the primary e-tailing business models. Describe how online travel and tourism services operate and their impact on the industry. Discuss the online employment market, including its participants, benefits, and limitations. Describe online real estate services. Discuss online stock-trading services.

49p caphesuadathemtac 09-11-2021 12 3   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 11 3   Download

This research focuses on the emerging overseas investor determinants for the Australian residential property market subsequent to the GFC 2008. The aim of this study is to determine whether there is historical evidence and whether there are emerging trends to support the existence of a significant relationship between overseas investors and residential housing markets’ performance. This research will first examine the established residential property market performance in metropolitan Melbourne and two Melbourne suburbs which have attracted substantial overseas investment interest.

297p runthenight04 02-02-2023 11 3   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 33 4   Download

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 59 10   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 28 3   Download

The overall objective is based on the fundamental theories of capital structure and empirical research on capital structure and financial performance of the firm, whereby the author develops and analyzes the relationship between capital structure and financial performance. It then determines the optimal debt threshold for the Tourism and travel companies (TTCs) of Hue City.

29p quenchua 28-09-2019 47 3   Download

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel

16p panasonic03 16-12-2011 53 5   Download