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Effect of internal marketing on internal supply chain management through mediation of employees’ affective commitment
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This study examined the relationship of internal marketing and employees’ affective commitment with internal supply chain integration. Furthermore, this study also uncovered the mediation mechanism by proposing employees’ affective commitment as mediator between internal marketing and internal supply chain integration for services firms. Data of 245 usable responses was collected from five major banks of Thailand through self-administered questionnaire by utilizing convenience sampling.
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